Reinventing Best Buy: A Case Study of Best Buy and the Electronic Retail Industry

BUSINESS POLICY
Reinventing Best Buy
-Case Study of Best Buy

 Market growth rate- -2.8% in the fiscal year
2017
 Total number of competitors- Estimated to
be around 15
 Level of concentration – Highly
concentrated as it comes from industry’s
biggest players such as- Best Buy, Amazon,
Walmart etc.
BEST BUY-INDUSTRY
CHARACTERISTICS

Ease of entry and exit- Barriers to entry and exit are
rigid owing to huge amount of investments needed to
enter as well as difficulty to liquidify and leave the
industry
Target audience- Small business, local business
owners are the main target audience of this industry
Competitive forces in the industry- Consumers
database, showrooming and no sales tax