Best Buy Company: International Business Analysis and Alternative Strategy
14 Pages3400 Words286 Views
Added on 2019-09-21
About This Document
This paper discusses Best Buy's growth internationally, entering the Chinese market, company analysis, price strategy, consumer-centric strategy, business strategy in China, unprofitable expansion, reason for failure, and alternative strategy. The company entered the Chinese market without brand equity and failed to understand the market and consumer needs. The alternative strategy includes improving supplier relationships, reducing costs, promotional activities, building brand equity, and adopting a consumer-centric marketing strategy. Subject: International Business, Course Code: N/A, Course Name: N/A, College/University: N/A
Best Buy Company: International Business Analysis and Alternative Strategy
Added on 2019-09-21
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