GoPro Marketing Strategies

Running Head: Go 0
Entrepreneurship
5/22/2019

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Executive summary
The following report discusses the GoPro marketing strategies, which has remained attractive
from the beginning until now. GoPro has established by Nick Woodman in 2002, which is the
most international handy action camera. It is recognized as their smallest & light camera,
high-resolution recording with waterproof and rugged functions. It was intended to serve the
extreme support and commitment towards the professional athlete and sports enthusiast.
Therefore, in order to reach the customers, they found a way to connect with them in an
effective manner. GoPro allows the customers to share a memorable and special experience
with the whole world. In the following, an effort has been made to discuss the traits, which
are related to the dark side of entrepreneurship. In addition, in which manner, GoPro
maintains a competitive edge from their marketing procedures.

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Table of Contents
Executive summary....................................................................................................................1
Introduction................................................................................................................................3
Part A.........................................................................................................................................3
Part-B.........................................................................................................................................5
Recommendation....................................................................................................................7
Conclusion..................................................................................................................................8
References..................................................................................................................................9

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Introduction
GoPro is a privately owned organization that specializes in creating strong compact cameras,
software, and accessories, which target sports enthusiasts. Nick Woodman has established
GoPro in 2004, as he came up with the idea to capture high-resolution pictures and videos
while surfing. GoPro continues to diversify by maintaining an international partnership with
Asia-Pacific nations, and other countries involving Africa, Europe, and the Middle East
where they now have 44,000 retail outlets. They held 30% of the camera market share by
putting ahead main competitors HTC, Nikon, and Sony (Forbes.com, 2019). They have
offered customers free desktop software that permits them to edit their videos and share with
the help of social networking. This motivates incentives for customers, especially in social
media, sports, and entertainment business so that they purchase the GoPro and share it with
other people. This also enhanced brand engagement and serve as an extensive marketing tool
that needs no additional expenditure. GoPro has sold their first camera i.e. 35mm Hero at San
Diego Action Sports event. It is the main leader in the action camera industry, which was
utilized breakthrough and innovative technology to achieve better results in the industry. It is
also the international leader in the main action camera pioneer (Pisani and van den Dolder,
2018).
Part A
Q.1
Ans1. The force’s features have offered an instance of realization story of Nick Woodman
who was a surfing fan and revolving into a business entrepreneur. It is stated that he has made
his name in international prominent billionaires’ entrepreneur, motivated to build a product,
and directed by fear of failure. They have the perfect idea so that they can take picture and
videos by tie band to the wrist efficiently. They have depicted several attributes and
capability to generate a tremendous drive in aiming predictability and affordability. The first
attribute is determined as the capability to follow his creativity and determination. He has a
great conviction to recognize the need of several people as they are facing difficulty in taking
perfect photographs. The second attribute is determined as the ability to deal with
disappointment and attain success. He has established outlier of the tremendous success and