Bestway Ventures: Recycling Plastic for Sustainable Products

Bestway Ventures is a new business venture that aims to conserve the environment by reusing plastic to provide affordable life-changing products. The presentation outlines the business idea, products, required resources, management team, target market, marketing techniques, supply chain, competitors, opportunities, possible risks/threats, and social responsibility. The venture addresses the challenges of deforestation, global warming, plastic waste management, and unemployment among the youth, by recycling waste plastic to manufacture environmentally friendly and sustainable products for both private and commercial use.

A New Business
Venture
Presentation Of The Business Idea To Potential Investors.

Business Name
• Name: Bestway ventures
• Mission: We conserve the environment by re-using plastic to provide
affordable life-changing products.
• Vision: To be the leader in reusing plastic to save the environment.
• Slogan: innovation for a greener future.

Business description
Bestway venture is an enterprise that addresses the challenges of
deforestation, global warming, plastic waste management, and
unemployment among the youth, by recycling waste plastic to
manufacture environmentally friendly and sustainable products for
both private and commercial use. This is done by employing
technology, high-level expertise, continues innovation, and readily
available raw materials (Vickers & Lyon, 2014).

Products
Plastic posts:
• They do not entertain the growth of mold (Fabiyi, McDonald, Morrell, &
Freitag, 2011).
• Long-lasting (Fabiyi, McDonald, Morrell, & Freitag, 2011).
• Can easily be nailed, drilled, and cut just as timber would.
• Requires less maintenance
• They are not affected by the type of soil.
• Can be of different shapes such as cylindrical or pentagonal prsim.

Product 2
Road signage:
• Easy to paint.
• Durable (Fabiyi, McDonald, Morrell, & Freitag, 2011).
• Less prone to vandalism
• can withstand harsh weather conditions (Fabiyi, McDonald, Morrell,
& Freitag, 2011). .
• Can easily be used together with neon lights.
• Easy to customize.

Product 3
Gate board:
• Strong and have high density (Fabiyi, McDonald, Morrell, & Freitag,
2011).
• Have artistic impact of wood.
• High Durability (Fabiyi, McDonald, Morrell, & Freitag, 2011).
• Easy to install.
• Easy to paint.
• Easily compatible with automatic locking systems.

Required resources:
• Waste plastic which will be the raw material.
• A production plant which will be used to convert the raw materials to
the desired products.
• Premises to operate from which include 2 warehouses, production
center, and administration center (Vickers, & Lyon, 2014).
• 30 employees.
• 5 managers to manage the venture.
• Starting and operating capital of approximately $2000,000 (Frederick,
O'Connor, & Kuratko, 2016).

Venture’s management team
According to Frederick, O'Connor, & Kuratko (2016), the team will
comprise of;
• General manager: leader of the entire management team.
• Production manager: In charge of the production unit.
• Human resource manager: in charge of the human resource in the
venture
• Marketing manager: In charge of the marketing department
• Finance manager: Custodian of the venture’s finances

Target market
The target market for these products is segmented into two segments
based on location.
1. Local market: This refers to the market within Australia. It includes
the ministry of transport, local businesses, corporations,
homeowners, institutions, real estate companies, construction
companies, large-scale cattle keepers who practice ranching and
paddocking, power transmission company, and telecommunication
companies among others (Barbero, Casillas, & Feldman, 2011).
2. Global market: this refers to customers outside Australia.

Marketing Technique
Since these are new products in the market, a lot of product awareness
will be done (Vickers & Lyon, 2014). Therefore according to the
following market penetration techniques will be used:
• Multimedia advertising.
• Competitive pricing.
• Offering discounts to bulk buyers.
• Giving durability warrant to buyers.
• Free delivery and installation of products.
• Developing online selling portals.

Supply chain
1. The venture (producer) to the client: This is for the clients who want
customized products and those who buy online. The clients will buy
at the recommended retail price (RRP) (Scarborough, 2016).
2. The venture (Producer)- distributors- clients: only posts will be sold
using this channel. The company will sell to the distributors at a
lesser price in order to maintain the RRP (Scarborough, 2016).
In both channels, the venture shall use the marketing techniques
discussed previously.

Competitors
The company has three major competitors who provide substitute
products in the market (Barbero, Casillas, & Feldman, 2011);
• Concrete posts manufacturers.
• Timber posts sellers.
• Steel companies: offers completion in both road signage and gate
boards products.

Opportunities
• The construction industry is an ever expanding industry, therefore,
the venture has the chance of growing to a bigger company.
• Starting production centers in other countries.
• The Possibility of diversification to other product lines in the
construction industry.
• continues innovation will increase the venture’s effectiveness and
efficiency in its operations.
• The Possibility of receiving government endorsement as a way of
embracing nature conservation (Schwartz, 2017).

Possible risks/threat
• Unreliable suppliers of raw materials (Vickers, & Lyon, 2014).
• Unreliable distributors (Vickers & Lyon, 2014).
• Malfunction of the production plant.
• New entrants.
• Poor performance of employees.
• Lengthy shipping procedures to global market clients (Vickers & Lyon,
2014).

Social responsibility
• Offering regular training on waste management.
• Donating to charitable organizations (Schwartz, 2017).
• Giving education funding to the less fortunate.
• Encouraging conservation of the environment through planting trees,
and town cleaning.
• Promoting entrepreneurship through partnerships and training
(Schwartz, 2017).

References
Barbero, J. L., Casillas, J. C., & Feldman, H. D. (2011). Managerial
capabilities and paths to growth as determinants of high-growth
small and medium-sized enterprises. International Small
Business Journal, 29(6), 671-694.
Fabiyi, J. S., McDonald, A. G., Morrell, J. J., & Freitag, C. (2011). Effects
of wood species on durability and chemical changes of fungal
decayed wood plastic composites. Composites Part A: Applied Science
and Manufacturing, 42(5), 501-510.
Frederick, H.H., O'Connor, A., & Kuratko, D.F. (2016) Entrepreneurship:
Theory, Process, Practice (4th ed.). Cengage Learning Australia.

References
Scarborough, N. M. (2016). Essentials of entrepreneurship and small
business management. Pearson.
Schwartz, M. S. (2017). Corporate social responsibility. Routledge.
Vickers, I., & Lyon, F. (2014). Beyond green niches? Growth strategies of
environmentally-motivated social enterprises. International
Small Business Journal, 32(4), 449-470.