Strategic Thinking and Idea Generation for Beverage Industry

Running head: STRATEGIC THINKING AND IDEA GENERATION
STRATEGIC THINKING AND IDEA GENERATION
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1STRATEGIC THINKING AND IDEA GENERATION
Executive summary
The report aims at examining the generation of the new idea, which will be helping the beverage
industry to bring in changes in the product offerings and the systems as per the market trends and
the preferences of the customers. The report will be making use of the business model canvas to
identify the varied prospects of the change in the products and the performance of the business
through the enumeration of the new idea. The purpose of the report is to understand the varied
aspects of the transition and the manner in which the new ideas affects the functioning of the
business in the markets.

2STRATEGIC THINKING AND IDEA GENERATION
Table of Contents
Introduction......................................................................................................................................3
Part A:..............................................................................................................................................3
Business idea...............................................................................................................................3
Evaluation of the business canvas model....................................................................................4
Critical success factors................................................................................................................5
Part B:..............................................................................................................................................7
Self reflection...............................................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................9
Appendix........................................................................................................................................11

3STRATEGIC THINKING AND IDEA GENERATION
Introduction
The changes that are planned by organizations depend on the identification of the
different ideas and the innovative approaches that helps businesses to maintain their
sustainability in the market. Generation of the ideas is dependent on the assessment of the
situation that is faced by the business in the respective markets- the issues and the backlogs of
the company that affects the smooth functioning of the business. Beverage industry is
considered as the business to evaluate the business model and thereby bring in changes in the
same through idea generation. The identification of the best idea is based on the divergent and
the convergent thinking procedures that are undertaken by enterprises to facilitate the innovation
that is required by the business.
The purpose of this report is to identify the different prospects of the business model and
the manner in which the idea that is generated for the business shall helps in facilitating a
sustainable approach in the competitive markets. The analysis of the future prospects of the
business and the generation of the idea to bring in the change will be helping the organizations in
the industry to maintain their sustainability depending on the needs of the customers in the
market.
Part A:
Business idea
The generation of the noble ideas helps in making improvements in structure of the
business. The identification of the business models and the manner in which it can be applied on
the business to bring in improvements in the systems and the performance is facilitated through