Beyond Meat: Technology, Competition, and Market Analysis Report

This report examines Beyond Meat, a company pioneering plant-based meat substitutes, focusing on the technology behind its products and the competitive environment it operates in. It highlights the use of food extrusion technology in creating meat-free alternatives from ingredients like pea protein isolates and yeast. The report discusses how this technology enables mass production and ensures uniformity in the final product. Furthermore, it analyzes the competitive market, noting the increasing consumer interest in meat substitutes and the impact on traditional meat consumption. The report concludes that while the traditional meat market remains significant, the plant-based meat industry, led by companies like Beyond Meat, is poised for continued growth due to technological advancements and changing consumer preferences, offering a more ecologically balanced option.

BEYOND
MEAT

INTRODUCTION
• Beyond meat is the new technology
• It is meat free food
• It is developed from the plant-based meat
substitutes.
• It develops wide variety of plant-protein based
meat free products
• The sector provides the alternative option for
the meat lovers
• It helps to maintain the ecological balance of
the world.

TECHNOLOGICAL
• Various Technologies are killing animals for their meat
• Use of advanced technology will help to produce the plant-based artificial
meat
• The plant-based meat is the most vital technology
• The beyond meat technology developed testing of a new product called beast
• The idea of the food extrusion is done developing the product
• The machine forces the mix with the help of die and the mixing is called
extrudate that develops the product

Figure: Extrusion
(Source:Telegraph.Co.Uk, 2018)

CONTINUED…
• Beyond meat develops wide range of plant-based protein products
• The products are made from the mixtures of pea protein isolates, yeast and
some other ingredients.
• The meat substitute which has taken over the world by 16%
• The ingredients are developed in a food extrusion machine
• This machine has a special mechanism to use steam pressure and cold
water to cook the product
• The technology for the plant meat allows the carnivores to get the taste of
meats from the meatless alternatives

F i g u r e : E x t r u s i o n I n B e y o n d M e a t Te c h n o l o g y
( S o u r c e : Te a m , 2 0 1 8 )

CONTINUED…
• The use of extrusion process enables mass production of the food
• Extrusion helps the continuous efficient system to ensure uniformity
towards the final product
• In the extrusion process the different raw materials are firstly grounded to
the appropriate size
• Then the dry mix is passed via the pre-conditioner by adding the other
ingredients too
• The technology has the scientific process that helps in reducing the
molecules of meat

COMPETITIVE
• The first extruder was efficiently designed in order to manufacture the sausages in the
year 1870s (Millward, 2018)
• Eating the plant-based meat help to control the animal slaughter in the world
• The competitive market of meat is huge
• Beyond meat is the producer of the vegetarian grain meat products in the market (BBC
News, 2018)
• The meat market has a huge competitor within the market
• Thomas Franks, A.G Barr as well as the Finsbury Food Group is the biggest competitor of
beyond meat

CONTINUED…
• The competition is also huge for the meat market
• People are getting attracted towards the alternative meat products
(Davidson, 2015)
• The sales of meat substitute are growing rapidly and this is vital process to
improve the business
• The purchaser of plant-based meat is gradually developing where the meat
eaters are generally cutting down their intake of meat

CONTINUED…
• To balance the world and the ecology processed meat is the
biggest option for the people
• The competition level provides the view on in-vitro meat for
the world
• The level of competition within the market is huge
• It is essential within the field to develop their business process

CONCLUSION
• Technology allows the meat industry to develop the plant-based protein
product
• A competitive market is huge as the traditional meat did not leave the
space and the alternative meat is in the way to develop the products

REFERENCES
• BBC News. (2018). The vegan is trying to make the perfect burger. [online] Available at:
https://www.bbc.com/news/business-38664353 [Accessed 1 Aug. 2018].
• Davidson, L. (2015). Google tried to buy a meatless burger company (and was rejected). [online] Telegraph.co.uk.
Available at:
https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11767472/Google-tried-to-buy-a-meatless-burge
r-company-and-was-rejected.html
[Accessed 1 Aug. 2018].
• Millward, D. (2018). How plant food is transforming what we eat - and cattle farmers are furious about it . [online] The
Telegraph. Available at:
https://www.telegraph.co.uk/business/2018/04/01/plant-food-transforming-eat-cattle-farmers-furious/ [Accessed 1 Aug.
2018].
• S.telegraph.co.uk. (2018). Care for some lab-grown bacon with your synthetic eggs?. [online] Available at:
https://s.telegraph.co.uk/graphics/projects/high-tech-food/index.html [Accessed 1 Aug. 2018].
• Team, M. (2018). Young consumers are hungry for meat alternatives in Germany. [online] Mintel. Available at:
http://www.mintel.com/press-centre/food-and-drink/young-consumers-are-hungry-for-meat-alternatives-in-germany
[Accessed 1 Aug. 2018].