2Table of ContentsIntroduction3a)Purpose of the Report..........................................................................3b)Company Snapshot.............................................................................3c)Current Trends in the Australian Steel Manufacturing Industry....................3Internal Analysis of BHP Billiton4a)Assets..............................................................................................4b)Competencies....................................................................................4c)BHP Billiton Share price trend...............................................................4d)BHP Billiton Sales-Five Year Trend........................................................5e)BHP Billiton Profits: Five Year Trend.....................................................6f)Strengths .........................................................................................7g)Weaknesses.......................................................................................8External Analysis of BHP Billiton........................................................................8a)Macro Analysis - PESTLE analysis ........................................................8b)Micro Analysis – Competitors and Strategic Advantage over Rival Companies10c)Opportunities..................................................................................11d)Threats..........................................................................................11Conclusion12

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