Brinker International BIBA Case Study

Running Head: BIBA 1
Brinker International BIBA Case Study
Student Details
4/23/2019

BIBA 2
Contents
Background......................................................................................................................................3
Analysis...........................................................................................................................................3
Conclusion.......................................................................................................................................4
Bibliography....................................................................................................................................5

BIBA 3
Background
Brinker International, Inc. is one of the best leading dining restaurant companies in the
world which is providing services and products to over one million customers every day. Brinker
International is operating in 27 countries with around 1,700 restaurants and consists of workforce
of 125,000 team members (Tdwi, 2009). Today, information technology has improved to a great
extent and this increasing competition as well as providing solutions and addressing several
issues of the organizations (Redhat, 2019). This report discusses about the case study of Brinker
International, Inc. and how its Business Intelligence (BI) competency centre helped the company
to go through various stages of data sourcing, information development, business knowledge
creation, and creation of functional wisdom. This report makes use of Information Wheel Model
to describe all these stages of Brinker International, Inc.
Analysis
Today, organizations are creating more and more analytical competency centres which
works independently and control the business intelligence division of the companies. Hence,
competency centre is responsible for leading the way in which teams work. Business Analytics
Competency Centre (BACC) is a department which includes analytical and business
competencies along with IT competencies (Laursen & Thorlund, 2016). Organizations set BACC
in order to enhance the impact of BA function. Large organization have few analysts but they are
also spread in different divisions and departments and do not consist of a common forum.
Primary function of BACC is to provide the right information and knowledge to the right people
at the right time (Calvo-Armengol & Beltran, 2009). It keeps the information wheel turning.
Information wheel works on the concept that first it is determined that which information and
knowledge is required for the business depending on the chosen strategy. Data is then retrieved
and condensed to knowledge and information which is then delivered to users (Laursen &
Thorlund, 2016).
In this case study of Brinker International, analysts at Dallas analysed the complete report
on operations which Brinker is operating in around 1,800 restaurants. They go through detailed
study on insights in order to find the best practices to improve the dining experience of