Big Data Analysis and Its Impact on Business: Characteristics, Challenges, Techniques, and Technologies

Information Systems and
Big Data Analysis

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Big data........................................................................................................................................1
Characteristics of big data...........................................................................................................1
Challenge for the big data analytics:...........................................................................................2
Techniques for big data analysis..................................................................................................3
How big data technology provide support to business................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Big data analytics is considered a complex process for purpose of examining of big data which
identifies different information related to preferences of the customer, correlations, hidden
patterns, market trends and other things (Huang, Wang and Huang, 2020). This project report
includes big data as well as its characteristics of the big data. It also includes different types of
challenges that occur in Big data and also the technology used by businesses. Moreover, it also
includes big data technology that provides support to businesses.
MAIN BODY
Big data
Big data can be described as field in context to the analysation and extracting of information
from different sets. It is also a term that is linked with the large among of data that is growing
day by day. These data are humongous as well as complex and due to this, there is no
conventional data management tool can be able to process as well as store it. For instance, there
are different types of social media platforms used by businesses that gather data of consumers for
purpose of improving their services. It is one of the trending terms in today’s time with the
development of industry and changing trends in the industry (Kozmina, Niedrite and Zemnickis,
2018). The focus of businesses is on collecting a variety of data which is important for business
in order to improve the service. Big data is used by the business for purpose of understanding the
patterns, association and trends in the market but understanding of data is a complex process and
also it is challenging.
Characteristics of big data
It is important for a business to understand the characteristics of big data in order to understand
how to use it and also how it works for them. There are different characteristics of big data
which are mentioned below:
 Velocity: It is one of the important terms which explains the speed of data processing. It
is essential for the business to have high velocity in their organisation which is important
in order to process big data. It is one of the components which includes the rate of change
linking income sets, activity burst and other things (Wang and Wang, 2020). It is
important for businesses to develop the capability for purpose of processing of data in
less time as it allow them to take advantage of opportunity.
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