This presentation discusses the challenges, techniques, and characteristics of big data analysis. It covers the history of big data, challenges in big data analytics, techniques for analyzing big data, and how big data technology can support businesses. The challenges of big data analytics include inaccurate analytics, failure to deliver new and timely insights, expensive maintenance, complexity, and long system response time. Techniques for analyzing big data include A/B testing, machine learning, and natural language processing. The characteristics of big data include volume, variety, veracity, and velocity. Big data technology can support businesses in various ways, such as dialogue with customers and evaluating risk and ensuring data safety.