Big Data Analysis and Its Characteristics: Challenges and Techniques

Information systems and
big data analysis

Contents
INTRODUCTION...........................................................................................................................2
Big data and its characteristics:...................................................................................................2
Challenges of big data analytics and techniques of analysing big data:......................................3
How big data technology supports business:...............................................................................5
CONCLUSION................................................................................................................................5

INTRODUCTION
Big data analysis is known as those processes that are used for controlling and managing
large amount of data and information by the management of the business organisation. With the
dynamic nature of business environment, it can be seen that the level of data and information is
increasing as there are changes in the company's management as well as their customers that are
present in the market (Almansouri and Masmoudi, 2019). The customers play an important role
by creating a huge data that is needed by the company for storing and managing information in
effective way. The data is very important in a business enterprise as it is used by business entity.
These play an important role as they are of greatly valuable aspect of the enterprise. For the
success of the enterprise, the data management is very important in the marketing framework. It
is necessary for the business entity to secure and protect their data from the loss as well as from
cyber-attacks. This report discusses and evaluates the concept of big data and its characteristics.
Big data and its characteristics:
There is presence of various kinds of data that are categorised in three segments which
are unstructured, unstructured and semi structured. There is a separate importance and value of
all these three segments in the business organisation. Structured data is known as that data which
is prepared in structured format as it is stored and kept in unique structure. It is that data which is
easily accessible and can be stored by user for the purpose of its effective use for user.
Unstructured data is that data which is not present in format form and is not easily accessible for
user (Huang, Wang and Huang, 2020). The concept of big data can be understood with different
types of characteristics in effective manner. The various characteristics of big data are described
as follows:
 Value: It is characteristic of the data that does not matter with the data amount and its
processing speed but it has its importance value that is for the user. It is necessary for the
processed data to see that it is reliable and useful for the enterprise. For the management,
it is very important in the organisation that there is development of various effective
strategies for data management.