This presentation covers the characteristics, history, challenges, techniques, and business support of Big Data Analysis. It emphasizes the importance of valuable data and insight for enterprises of all sizes. The challenges of big data analytics are discussed, along with the techniques currently available for analyzing big data. The presentation also explores how Big Data technology could support businesses, with examples such as data fusion, data integration, and A/B testing. Technical learnings of massive details, measurements, and mining data are also included. References are provided for further reading.