This presentation provides an overview of big data analysis, including its characteristics, techniques, challenges, and business examples. Big data refers to the collection of data from various sources, which helps companies to put data to work for finding new opportunities. The characteristics of big data include volume, velocity, veracity, variability, and value. The challenges of big data analytics include processing large amounts of data, lack of knowledge professionals, confusion while big data tool selection, integrating data from a spread of sources, securing of data, and data growth issues. Techniques that are currently available to analyze big data include regression analysis, Monte Carlo simulation, factor analysis, and cohort analysis. The presentation also discusses how big data technology could support businesses, such as creating new revenue streams, redeveloping products, performing risk analysis, and ensuring data safety.