This presentation discusses the history, challenges, techniques and characteristics of big data analysis. It highlights the features of big data such as velocity, volume, variety, validity, volatility, visualization and veracity. The presentation also covers the challenges faced by companies in choosing the right tools and professionals to operate big data tools. It also explains how big data supports businesses by observing customer behavior and providing insights to design products as per their choice. Techniques such as machine learning and social network analysis are also discussed. The presentation is relevant to PRO369 Information Systems and Big Data Analysis course.