This report covers the characteristics, challenges, and techniques of big data analysis, as well as how it can support businesses. It explains the different types of data that make up big data, such as structured, unstructured, and semi-structured data, and the challenges that come with managing and analyzing it. The report also describes various techniques for analyzing big data, including managing big data growth, consolidating data from multiple sources, and finding suitable professionals with the right skills. Finally, it provides examples of how big data technology can support businesses, such as through acquisition and retention, safety, and revenue generation.