Big Data and Society 2BIG DATA AND SOCIETYThe society has sought to make good use of Big Data on efficient decision making.Whereas data analytics have usually been utilized in the improvement of decision-makingprocess efficiency and quality, the Big Data advent implies that areas of people live wherebydecision-making drive by big data plays a central role is dramatically outpouring; bothgovernment and business become increasingly better able to exploit novel flows of data.Moreover, the real-time alongside predictive feature of decision-making facilitated by Big Data,are growing permitting automation of such decisions. Consequently, Big Data is giving businessand governments a unique opportunity to establish novel solutions and insights therebybecoming increasingly responsive to novel opportunities alongside effectively able to act swiftlyand preemptively to tackle emerging threats. The society is already starting to exploit the ability of Big Data to facilitate and enhanceprocesses of decision making. This is being applied to each sector from healthcare to transportand is usually cited within the literature as a key Big Data pros. For example, the police forceshave increasingly used data-propellant predictive analysis to assist them in forecasting both timesand geographical destinations in which crimes are highly probably to take place. This move haspermitted the police force to effectively lower rates of crime (Bennett Moses and Chan 2016).Another example is where Bid Data is helping the healthcare system through predictivemodeling propelled by Big Data. It is being used in this sector to identify patients in a proactivemanner especially those patients that might benefit from preventive care as well as lifestylechanges (Chan and Bennett-Moses 2017). Further, Big Data is innovatively having a significant impact on decision-makingcapabilities in the area of risk management. For example, Big Data currently permits the

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The Impact of Big Data on Decision Making in Society

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