Big Data Basic: Developing Big Data Technology for McDonald's

BIG DATA BASIC
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Big Data Basic

BIG DATA BASIC
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Executive Summary
Big data refer as a data set that can be used to analyse a large amount of data and it is a
very popular technology that handles both structured and unstructured data. It is
defined as a collection of data which is very large in size and it has the potential to
maintain the complex data. In this report, a big data technology will be developed for
McDonald Company and fundamental concept of big data will be discussed. McDonald is
an American fast food company that provide food services to their customer but they
are not able to handle more complex and large data for which a new approach can be
adopted that is big data.

BIG DATA BASIC
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Table of Contents
Executive Summary...............................................................................................................................1
Introduction...........................................................................................................................................3
About McDonald's.................................................................................................................................3
Key Business priority.............................................................................................................................4
Big data approach..................................................................................................................................5
Information and sources.......................................................................................................................6
Big data technologies............................................................................................................................7
High-level architecture....................................................................................................................10
Big data visualisation examples...........................................................................................................10
(Source: By author)..............................................................................................................................12
Big data adoption challenges and governance....................................................................................12
Hadoop is hard................................................................................................................................12
Scalability.....................................................................................................................................13
Lack of talent...............................................................................................................................13
Actionable insights.......................................................................................................................13
Conclusion...........................................................................................................................................13
References...........................................................................................................................................14

BIG DATA BASIC
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Introduction
Big data is defined as a data set that maintains the structured, semi-structured and
unstructured data. This technique is characterized by 3Vs such as volume, variety and
velocity and it is a very popular technology to control and maintain a large amount of
data. The main objective of this report is to understand the fundamental concept of big
data and develop big data technology for McDonald’s organization. Today use of this
technology is growing very fast because most organizations use a large amount of data
but they are not able to control and handle. It has the ability to manage both traditional
and new data sets on an individual cloud platform (Alexandrov, et al., 2014). This report
is explaining the working principle of the bid data process and a high-level architecture
will be used for better understating about big data. It is observed that this technique has
the potential to improve the computer operations, very fast process and also increase
the efficiency of networks. In which relevant data is collected from various resources
such as mobile phones, applications, emails, database, and computer servers.
About McDonald's
It is an American company which is founded in the year 1940 by Richard and Maurice
McDonald. It is generally a fast food company that provide various kinds of foods to
their consumers such as burger, pizza, cold coffee and many more. In the year 1955, Ray
Kroc joined this organization as a franchise agent and proceeded to buy the chain from
the brothers of McDonald (Cardenas, Manadhata, and Rajan, 2013). The main
headquarter of this company is located in Oak Brook but now their shift into Chicago in
the year 2018. It is the world largest restaurant that is serving around 69 million
customers daily in 100 countries. This company is also called as hum burger which also
provides chicken products, breakfast items, French fries, and other desserts. In this
report, the researcher will produce a proposal to adopt the big data technology to
manage a large amount of data. McDonald communicates with numbers of users every
day due to which they are not able to handle and store their data. For which information
and communication technology developed an advanced process to avoid this kind of
issue which is called as big data. There are 37,241 restaurants of McDonald located in
the world and the operating income of this company is $9.55 billion in the year 2017
and according to a recent study it has almost 235,000 employees. In the United States it