Use of Big Data in Business Organizations

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Use of Big Data in Business Organizations
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Contents
Introduction................................................................................................................................2
Project Objective........................................................................................................................3
Project Scope..............................................................................................................................3
Literature Review.......................................................................................................................3
Goals of Big Data...................................................................................................................5
Data Mining with Big Data....................................................................................................6
Big Data applications.............................................................................................................7
Big Data frameworks..............................................................................................................7
Challenges of Big Data...........................................................................................................9
Facts and Figures of Big Data................................................................................................9
Gap.......................................................................................................................................10
Justification...........................................................................................................................11
Research Questions..................................................................................................................11
Primary Question..................................................................................................................11
Secondary Questions............................................................................................................11
Research Design and Methodology.........................................................................................11
Qualitative Research.............................................................................................................11
Quantitative Research...........................................................................................................12
Research Limitations................................................................................................................13
Time Schedule..........................................................................................................................13

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Conclusion................................................................................................................................14
Reference List..........................................................................................................................15
Appendix..................................................................................................................................17

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Introduction
The topic of the study is focused on Big Data and how it’s used within business
organizations. As such, the primary aim of the project is to understand how Big Data can be
utilized to realize optimal storage of resources, reduce the time spent in computation and
improve the process of decision-making. According to Lin (2013) Big Data refers to the
huge amount of data that cannot be processes under normal or traditional systems.
Accordingly, there are three primary features of Big Data including volume, velocity, and
variety. The volume represents the large amount of data. Velocity refers to the streams on
social media platforms. Finally, the variety refers to the different formats of data such as the
fully structured, the semi-structured, and the unstructured data format. Currently the amount
of data being produced in the different formats is very large and is constantly increasing.
According to Weng (2013) there are as much as 2.5 quintillion bytes of data being produced
on a daily basis. The exponential growth of data is increasingly becoming unmanageable for
small business organizations as the data analytics technology is incapable of handling data of
such magnitude. The use of Big Data in business organizations provides businesses with the
opportunity for improved management that includes the production of new opportunities,
improved arrangement, and lower cost of data management among other routine business
operations. Ultimately, this paper proposes to investigate the role of Big Data in business
organizations.
Project Objective
The core objective of project will be to investigate the use of Big Data in business
organizations. Other objectives include reviewing literature on Big Data to understand the
optimal reliability of Big Data for timely and informed decision-making processes. The