Big Data in Business: Reflection Report and Learning Process

Running head: BUSINESS RESEARCH METHODOLOGY
Big Data in Business

BUSINESS RESEARCH METHODOLOGY 2
Table of Contents
Reflection report..........................................................................................................................................3
Evaluate the effectiveness and your usefulness of the learning experience.............................................3
Explain how this learning process will be useful to you..........................................................................3
Describe objectively what the happened in the learning process.............................................................4
Evaluate what you learn..........................................................................................................................5
Explain your learning process..................................................................................................................6
Explain Plan how this learning you will apply........................................................................................7
References...................................................................................................................................................8

BUSINESS RESEARCH METHODOLOGY 3
Reflection report
Evaluate the effectiveness and your usefulness of the learning experience
From the assignment, I have gained my understanding regarding uses of big data in the business
organization. It was valuable for me to use the big data in the company. Through the literature
review, I have gained my learning that big data is used for different reasons in a business
organization like detection of potential clients for the company, preference of customers and
other similar activities at the workplace. It is also pointed that big data could support for arriving
at the better scrutiny of the initial phase of the business (Akter, Wamba, Gunasekaran, Dubey,
and Childe, 2016). This learning experience was valuable for me to implement this knowledge
in the business research. I have also developed my comprehension that big data helps the
company for identifying ways to venture into other industries in the marketplace and also
provides the new forms of business. This learning experience was useful for me to enhance my
technical skills.
From the assignment 1, I have generated my knowledge that big data is an effective technique
for gathering and using the response of the customers. The assessment of responses of the
customer aids the management of the company for understanding the perceptions such as
requirements and choices of customers associated with products and services (Chen, Preston, and
Swink, 2015). This learning experience was valuable for me to apply the big data in an
organization.
Explain how this learning process will be useful to you
This course was beneficial for me to develop my knowledge about the advantages and
disadvantageous of using the big data in an organization. I will apply this new knowledge and
insight into the future in terms of using big data in the future. From the assignment 2, I have built