Big Data: Characteristics, Challenges, Techniques and Business Support

This report provides an overview of Big Data, including its characteristics, challenges, and techniques for analysis. It also explains how Big Data can support businesses in reducing costs, increasing revenue, enhancing pricing decisions, and improving efficiency in decision making. The report includes a poster and accompanying paper, and is relevant to the subject of Information Systems and Big Data Analysis (BMP4005) in the BSc (Hons) Business Management course.