Big Data Collection in Retail Industry: Primary vs Secondary Data

BIG DATA PRESENTATION

TYPE OF DATA IS COLLECTED RETAIL INDUSTRY
There is two way of data collection: Primary or Secondary. Primary data is new
data. And secondary data is available data. Primary data is more suitable
concept because it defines current data about organization performance.
• Application of Primary data is more suitable concept because collection of this
data is mainly provides proper and exact information which is beneficial for
business effectiveness improvement. ASDA is retail industry in UK and they
majorly collect data from primary data base.
• 1st party data: On the basis of primary data, its collect by company consider
first step where organization market research collect data from their regular
customer, throughout their feedback form. ASDA Company provides services
like grocery, financial services, children toys and many more items they have.
So collection of data with interview and questioner clearly provides
information about which resource engagement is important and which
activities not performing well by organization.
• 2nd party data:
Its little similar to fist data collection where company customer and stakeholders write
comments, review on social media page, websites and many more were research can
easily analyse client happy with product and services or not and which things they
require in business.