Big Data design plan-Netflix Application 2022

Big Data design plan-Netflix
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Executive summary
The study focuses on the design of the big data plan for Netflix Inc. Company. The application
of big data in Netflix Inc. business process has made it possible to predict customer preference
and offer tailored services effectively. Big data evaluation on Netflix Inc. data approach has been
evaluated to determine the process used by the Company to share relevant content to its content
consumers’. Data big analytics approaches are used to analyze different organizational strategies
that Netflix Inc. The company uses to remain competitive in the industry. The Company makes
use of big data collection techniques and analytics approaches to analyze and predict customer
behavior before sharing movie or film content. Customer-centered business initiatives promote
organizational product/services and organizational operations have been analyzed to help Netflix
Inc. improve their service delivery. Application of big data analytics in the industry has been
highlighted to highlight organizational application in the entertainment industry. Application of
big data in the industry has been developed concerning big data business maturity model index
phases. Finally, data sources on Netflix Inc. dataset have been evaluated and challenges that are
coupled with big data design and implementation in the entertainment industry.
Contents

Executive summary........................................................................................................ 2
Introduction.................................................................................................................. 4
The objective of the study................................................................................................. 5
Main objective............................................................................................................ 5
Specific objective......................................................................................................... 5
Study Questions.......................................................................................................... 5
Big data and analytics approach........................................................................................ 5
Netflix key business initiatives........................................................................................... 7
Untapped potentials to support business initiatives...............................................................8
Application to Big Data Business Model Maturity Index........................................................9
Data sources................................................................................................................ 11
Summary.................................................................................................................... 12
Bibliography............................................................................................................... 13
Introduction
Netflix Inc. is a Company that offers internet-based subscription services in the
entertainment industry. It provides services on movie streaming, distributing movies over the

emails and Television (TV) episodes. To provide effective and quality services to its customers
across the globe, Netflix Inc. makes use of Big Data. The Big Data can be defined as a set of
extremely large sets of data which cannot be managed and analyzed using traditional tools (Ularu
et al. 2012, pp. 7-8). Due to its size, even standard data handling technologies are not able to
support big data operations. The concepts that make big data complex and difficult to handle is
its storage, analytics, sharing and data visualization. The Company has a wider scope because it
operates different sections like international streaming which covers customers outside the
United States of America (USA). Distributing DVD’s in the domestic industry over the emails,
and domestic streaming which covers movie consumers’ within the USA. The Consumers' can
watch company content as original films, documentaries, TV shows, and movie series. The
Company offer streaming services over the internet supported devices; Televisions, Computers
and Mobile phones. The choice of the content and consumer privileges on the movie content has
arrived through an algorithmic computational process (Sahatiya 2018, pp. 189). This article
seeks to outline the concept of the big data and its usefulness in the industry and provide
strategies that can be used to collect data required in business decision making. It also evaluates
different types of big data and its use in the industry and carry out an interpretation of big data
and offer recommendations to organizational decision-makers. The main goal of Netflix is to
make use of big data and its analytics process to identify customer preference which can be used
to identify and deliver relevance and quality content.
The objective of the study
Main objective
To analyze the design of the big data plan in the Netflix Company and evaluate the big
data concepts which help to deliver quality products to its customers’.