Big Data for Enhancing Decision Making and Creating Business Models

Running head: BIG DATA FOR ENHANCING DECISION MAKING AND CREATING BUSINESS
MODELS
Leveraging big Data for enhancing decision making and creating business models
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BIG DATA FOR ENHANCING DECISION MAKING AND CREATING BUSINESS MODELS
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Executive Summary
The following report consist discussion about the identification, creation of business strategy
and aligning different business operations of an organization to leverage the benefits of big
data in the organizational decision making process. In addition to that, the required
technology stack and support of NoSQL in this process is also discussed in the different
sections of this report. In addition to that, the role of social media on organizational decision
making process is also provided in this paper.

BIG DATA FOR ENHANCING DECISION MAKING AND CREATING BUSINESS MODELS
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Table of Contents
Introduction................................................................................................................................3
1. Identify, create and discuss Business Strategy for a Big Data use case.................................3
2. Identification and aligning business initiatives, objectives and tasks with the developed
Business Strategy.......................................................................................................................4
3. Identify and discuss the required Technology Stack..............................................................5
4. Discussion on Data Analytics and MDM to support DS&BI................................................6
Data Analytics to support DS & BI............................................................................................6
MDM to support DS&BI...........................................................................................................7
5. Discuss support of NoSQL for Big Data Analytics...............................................................7
6. Discussion on different NoSQL Databases and its use in Big Data......................................9
7. Role of Social media in organisation's decision making process.........................................10
8. Big Data Value creation process..........................................................................................11
Conclusion................................................................................................................................13
References................................................................................................................................14

BIG DATA FOR ENHANCING DECISION MAKING AND CREATING BUSINESS MODELS
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Introduction
In an unpredictable, complex, uncertain and agile business environment the capability
of business organizations to make real time business choices and decisions is basic for its
sustainability and growth in the competitive market (Zakir, Seymour and Berg 2015). Precise
processing of the expansive, continuous growing amount of data about different business
operations, customers, business contenders in the market in order to enhance the quality of
the business strategies decisions which will help the business organization apart from the
other organizations in the market.
The following report contributes to the identification, creation and discussion about a
Business Strategy, aligning the business initiatives, objectives and tasks with the developed
strategy, required Technology Stack for the strategy. In addition to that, discussion on Data
Analytics and MDM to support DS&BI, use of different NoSQL Databases in developed
Big Data use case as well as role of the social media in the decision making process are also
provided in the different sections of this report.
1. Identify, create and discuss Business Strategy for a Big Data
use case
Turning into a data analytics driven business organization enables an organization in
reducing the costs for the different businesses operations, enhance the amount of revenues
and improved competitive advantage in the markets (Amini, erostathopoulos and Prehofer
2017). This is the reason for which business analytics and intelligence keep on going to be
one of the most important needs for any organization. Numerous business decisions in the
organizations are yet not based on the data analytics, thus, the organizations are searching for
approaches in order to reduce the time required for conveying business intelligence with the