The Reach and Practical Application of Big Data within Facebook

This report discusses how Facebook uses big data to store information, enhance customer experience, and stay competitive in the marketplace. It provides an overview of Facebook, types of data, and principles for maximizing data. The report also highlights the use of unstructured data and how Facebook celebrates special occasions with customers.

THE REACH AND
PRACTICAL
APPLICATION OF BIG
DATA WITHIN
FACEBOOK

Table of Contents
Introduction .....................................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview of the Facebook...........................................................................................................3
Utilizing the big data ..................................................................................................................3
Types of data ...............................................................................................................................4
Maximising the data ....................................................................................................................4
Conclusion ......................................................................................................................................5
REFERENCES................................................................................................................................6

Introduction
The present report is based on one of the leading social media company which is recognized as
the Facebook. The report will present the overview of the association with the achievement
information. Apart from that the study will mention big data and its role in the Facebook
company. Along with that it deliver the description about types of data. Furthermore the report
will highlight the principle or method which is used for maximizing the data.
MAIN BODY
Overview of the Facebook
Facebook is an American brand which deliver online social media and social networking
services to large numbers of the customers. The association is founded by the Mark Zuckerberg
in the year of 2004 since then the organization stay connected with the people and generating
revenue form the marketplace (Adjerid, and Kelley, 2018). The Facebook belongs to
information technology industry. Facebook is obtaining continuous growth due to the
contribution in the big data. Due to that the company is able to render valuable insights.
Utilizing the big data
Big data refers to the collection of information that is large and contain great variety. It allow
the organization to store all the information which is associated with the organization. big data
specify as broad assortment of information that assist in storing large information. It helps in
improving the marketing techniques that help the Facebook in attracting large customer. The
Facebook used the big data in effective as well as efficient manner in order to deliver values to
the customers and enhance their experiences. Due to the collection of the information the
Facebook is able to enhance the value and maintain the professional or corporate image in
domestic as well as international marketplace(Cistulli, and et.al 2019). With the assistance of
big data the Facebook stay connected with the people and develop better positive relationship
with customers. Along with that the business organization is able to determine the taste and
preferences of the consumer and deliver the services. Facebook stores the information like who
is clients friend, family and where the individual person is working or when the person joins any
institution.
With the assistance of the big data the organisation is able to collect the photos, videos,
message for the long period of time. Due to the storage of information the individual person is
able to find the people in a easiest manner. The organisation keeps the record of figure and facts

in an appropriate manner. Since 10 years the Facebook is using big data for improving the
quality and standard of the services. Along with that it I easy for the Facebook to target the
customers of the organisation. Due to the utilization the Facebook is continuously delivering
competitive advantages in the marketplace and stayed competitive in the various marketplace.
Along with that with assistance of big data Facebook Facebook is celebrating the special
occasion with the clients and keep reminding the memorable days in an appropriate manner.
Types of data
Unstructured data: it refers to the model which are not predefined or the information is not
organised in a proper manner (Jones,2019.). it includes wide range of information in it that
includes time, date, facts and figures in effective as well as efficient manner. the Unstructured
data is is on peak and increasing rapidly as the innovative technology is coming in the domestic
as well as international marketplace . The Facebook utilized unstructured data as it is social
media platform where the large numbers of customer experiences better features. the Facebook
account involve the information regarding the post and story featured on users id such as time,
date, facts and figures . along with that for the customer value the id keep reminding the special
occasion to the users on their account. For instance, today is your friends birthday. Due to that
the organisation satisfying the customer and develop better relationship with them (Timmins, and
et.al 2018). Facebook collected the feedbacks from the customers and store in the word
document in order to deliver attention on the reviews of the people.
Maximising the data
The organisation is working on maximising storing data or the information regarding the
customers or users. For maximising the data the Facebook keep developing the interest of the
user and encouraging the customer to explore the social media account, in context to that the
organisation is keep increasing the standard of the Facebook with the innovative services. Along
with that the organisation make KPI visible in commercial enterprises. Furthermore the
association not store data only but used them on the regular bases for instance the Facebook
celebrate the information like today is your birthday, 1 year anniversary etc. the Facebook keep
monitoring and controlling the information or data in order to resolve the issues of consumer
and satisfy them (Mariani Styven, and Ayeh, 2019). beside all this the organisation focuses on
the various principles of maximizing the data which are mentioned as follows:
 Harness non-traditional data

 Navigate analytics value chain
 Enterprise access to data and insights
 Reduce time lag from generation to consumption
 Tight coupling of data, insights and process(Ohman, and Aggarwal, 2019).
Conclusion
From the above report it has been analysed that the big data is delivering huge support to the
Facebook in storing all the information associated with the services of the company . for the
better experiences of the consumer the association the Facebook is using the unstructured data.
The report indicates that the big data is offering valuable insights to the Facebook. With the
assistance of big data the companies able to store the information and store the photos, videos
and consumers detail. For maximizing the data the company keep innovating the services of
organization.

REFERENCES
Books and journals
Adjerid, I. and Kelley, K., 2018. Big data in psychology: A framework for research
advancement. American Psychologist, 73(7), p.899.
Cistulli, P.A., and et.al 2019. Short-term CPAP adherence in obstructive sleep apnea: a big data
analysis using real world data. Sleep medicine, 59, p.114.
Jones, M., 2019. What we talk about when we talk about (big) data. The Journal of Strategic
Information Systems, 28(1), pp.3-16.
Mariani, M., Styven, M.E. and Ayeh, J.K., 2019. Using Facebook for travel decision-making: an
international study of antecedents. International Journal of Contemporary Hospitality
Management.
Ohman, C. and Aggarwal, N., 2019. What if Facebook goes down? Ethical and legal
considerations for the demise of big tech. Ethical and Legal Considerations for the
Demise of Big Tech (November 27, 2019). Internet Policy Review, 9(3).
Timmins, K.A and et.al 2018. How has big data contributed to obesity research? A review of the
literature. International journal of obesity, 42(12), pp.1951-1962.