The Reach and Practical Application of Big Data within Facebook

This report discusses how Facebook uses big data to improve customer experience, maintain corporate image, and stay competitive. It provides an overview of Facebook, types of data (structured and unstructured), and principles for maximizing data. The report concludes that Facebook is a leader in the industry and effectively utilizes unstructured data to store information about customers.

THE REACH AND
PRACTICAL
APPLICATION OF BIG
DATA WITHIN
FACEBOOK

Table of Contents
Introduction......................................................................................................................................3
MAIN BODY..................................................................................................................................3
Overview of the Facebook...........................................................................................................3
Utilizing the big data...................................................................................................................3
Types of data................................................................................................................................4
Maximising the data....................................................................................................................4
Conclusion.......................................................................................................................................5
REFERENCES................................................................................................................................1

Introduction
The present report is based on one of the leading social media company which is recognized as
the Facebook. The report will present the overview of the association with the achievement
information. Apart from that the study will mention big data and its role in the Facebook
company. Along with that it deliver the description about types of data. Furthermore the report
will highlight the principle or method which is used for maximizing the data.
MAIN BODY
Overview of the Facebook
Facebook is an American brand which deliver online social media and social networking
services to large numbers of the customers. The association is founded by the Mark Zuckerberg
in the year of 2004 since then the organization stay connected with the people and generating
revenue form the marketplace (Adjerid, and Kelley, 2018) . The organization is having higher
brand value in domestic as well as international marketplace. The Facebook is providing the
Internet services to the people all over the world except blocking boundaries. The Facebook
belongs to information technology industry. Basically it deliver assistance in increasing the
awareness among the people about certain brands and keep the people up to date with the
various information.
Utilizing the big data
Big data refers to the collection of information that is large and contain great variety. It allow
the organization to store all the information which is associated with the organization. big data
specify as broad assortment of information that assist in storing large information. It helps in
improving the marketing techniques that help the organization in attracting large customer. The
Facebook used the big data in effective as well as efficient manner in order to deliver values to
the customers and enhance their experiences. Due to the collection of the information the
Facebook is able to enhance the value and maintain the professional or corporate image in
domestic as well as international marketplace(Cistulli, and et.al 2019). With the assistance of
big data the organization stay connected with the people and develop better positive relationship
with customers. Along with that the business organization is able to determine the taste and
preferences of the consumer and deliver the services.
With the assistance of the big data the organisation is able to collect the photos, videos,
message for the long period of time. Due to the storage of information the individual person is

able to find the people in a easiest manner. The organisation keeps the record of figure and facts
in an appropriate manner. Since 10 years the organization is using big data for improving the
quality and standard of the services. Along with that it I easy for the company to target the
customers of the organisation. Due to the utilization the Facebook is continuously delivering
competitive advantages in the marketplace and stayed competitive in the various marketplace.
Types of data
The data play huge role in the organization on context to that the data is bifurcated into two
parts which are mentioned as follows:
Structured data: it is types of data which is organised or stored in proper manner or format in
effective as well as efficient manner. in context to that many of the company store this data in the
tabular or row format which deliver assistance in in analysing the information or data in short
period of time as the information is already arranged in the proper way.
Unstructured data: it refers to the model which are not predefined or the information is not
organised in a proper manner (Jones,2019.). it includes wide range of information in it that
includes time, date, facts and figures in effective as well as efficient manner. the Unstructured
data is is on peak and increasing rapidly as the innovative technology is coming in the domestic
as well as international marketplace .
The Facebook utilized unstructured data as it is social media platform where the large numbers
of customer experiences better features. the Facebook account involve the information
regarding the post and story featured on users ide such as time, date, facts and figures . along
with that for the customer value the ide keep reminding the special occasion to the users on their
account. Due to that the organisation satisfying the customer and develop better relationship
with them (Timmins, and et.al 2018).
Maximising the data
The organisation is working on maximising storing data or the information regarding the
customers or users. For maximising the data the organisation keep developing the interest of the
user and encouraging the customer to explore the social media account, in context to that the
organisation is keep increasing the standard of the company. along with that the organisation
make KPI visible in commercial enterprises. Furthermore the association not store data only but
used them on the regular bases for instance the Facebook celebrate the information like today is
your birthday, 1 year anniversary etc. the Facebook keep monitoring and controlling the

information or data in order to resolve the issues of consumer and satisfy them (Mariani Styven,
and Ayeh, 2019).
(Ohman, and Aggarwal, 2019). beside all this the organisation focuses on the various principles
of maximizing the data which are mentioned as follow:
 Harness non-traditional data
 Navigate analytics value chain
 Enterprise access to data and insights
 Reduce time lag from generation to consumption
 Tight coupling of data, insights and process
Conclusion
From the above report it will be concluded that the Facebook is leading the domestic as well as
international in an appropriate manner. apart from that the presented report mentioned that the
organisation obtaining the unstructured data which delivering support to the organisation in
storing all the information regarding the customers.

REFERENCES
Books and journals
Adjerid, I. and Kelley, K., 2018. Big data in psychology: A framework for research
advancement. American Psychologist, 73(7), p.899.
Cistulli, P.A., and et.al 2019. Short-term CPAP adherence in obstructive sleep apnea: a big data
analysis using real world data. Sleep medicine, 59, p.114.
Jones, M., 2019. What we talk about when we talk about (big) data. The Journal of Strategic
Information Systems, 28(1), pp.3-16.
Mariani, M., Styven, M.E. and Ayeh, J.K., 2019. Using Facebook for travel decision-making: an
international study of antecedents. International Journal of Contemporary Hospitality
Management.
Ohman, C. and Aggarwal, N., 2019. What if Facebook goes down? Ethical and legal
considerations for the demise of big tech. Ethical and Legal Considerations for the
Demise of Big Tech (November 27, 2019). Internet Policy Review, 9(3).
Timmins, K.A and et.al 2018. How has big data contributed to obesity research? A review of the
literature. International journal of obesity, 42(12), pp.1951-1962.
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