ITECH7407: Big Data Analytics Capabilities & Benefits for Healthcare

This report delves into the transformative potential of Big Data analytics within the healthcare sector. It highlights how leveraging large volumes, diverse types, and the speed of information can revolutionize care delivery, personalize patient care, and revamp business strategies. The report explores specific applications such as improving patient safety, tracking essential metrics, and reducing healthcare costs through various analytics types: comparative, prescriptive, descriptive, and predictive. It further addresses the hurdles in achieving digital healthcare and emphasizes the role of Big Data in defining populations based on health conditions, identifying service gaps, and enabling effective patient engagement. The analysis is supported by relevant literature, providing a comprehensive overview of Big Data's impact on healthcare transformation.

Big Data in Healthcare

Big Data
 Big Data is considered to be the next
big thing in the world of Information
and Technology which is going to
transform the global business sector.
 Big Data is defined as the huge variety
and volume of data and information
that can be gathered by an
organisation from the individual
consumers in the market.

Value Creation By Big Data
 Big Data allows the business
establishments to get access to a
large volume of data and
information which has been
sourced from the market.
 This enables the business
establishments to undertake
effective business decisions.
 It helps them to develop a
competitive advantage over their
business competitors.
 Big Data allows the business
establishments to capitalise on its
three pillars of strength – volume of
information, variety of information
and speed of information.

Volume of Information
 The magnitude of date generated by Big Data
is usually measured in units such as petabytes,
exabytes and zettabytes.
 To put things in perspective, One petabyte is
equivalent to 20 million traditional filing
cabinets of text.
 Exabyte represents 1024 petabyte and
zettabyte represents 1024 exabytes.
 This huge amount of information can be
gathered by an organisation through the
utilisation of Big Data Analytics.

Speed of Information
 Big Data provides access to huge amount of information at
tremendous speed.
 It provides access to rich, insightful and current data which helps
in the effective business decision making within an organisation.
 It enables the managers to make decisions based on evidence at a
given time.
 Business establishments track down keep a tab on the type of
products and services which are gaining popularity among the
customers.
 This allows the business establishments to get information about
the consumer buying behaviour in the market.
 They are able to evaluate the views and opinions expressed by the
consumers on the social media platforms, which eventually allows
them to foster customer satisfaction in the market by satisfying
their needs and expectations.

Variety of Information
 The Big Data allows the business
establishments to get access to diverse types
of information which can be categorised under:
 Structured data (that are available in the form
of files and records),
 Unstructured data (that includes textual data
such as text messages and blogs and non-
textual data like videos and images)
 Semi-structured data (which includes software
that help to bring order to the unstructured
data.

Importance of Big Data in
the Healthcare Sector
 Big Data would play a very essential role in
helping to transform the quality of medical
care and treatment services which are being
delivered by the healthcare establishments.
 It would enable healthcare establishments
to enhance their performance and gain a
competitive edge in the industry.
 This would help in capitalizing on resources
which are valuable, rare, imperfectly
imitable and exploitable in nature.

Aspects of Healthcare Sector where
Big Data can make an indelible mark
There are many fields where Big Data could be
effectively utilised for transforming the existing
quality of healthcare. They include the following:
 Modernizing the care delivery
 Rethinking the individual care needs and
requirements of the patients.
 Revamping the business strategies of the healthcare
establishments.
 Evaluating the role of New participants.
 Bringing down the overall cost of healthcare by
foster better collaboration and partnership between
the public and the private sectors.

Care Delivery Transformation:
Acute Care to Prevention

How Big Data can create
Value in Healthcare
 Improved Patient safety
 Tracking of important and essential metrics
 Collaboration
 Flexible access
 Real time information access
 Reduced Response time
 Rapid Intervention
 Improved Visualisation
 Efficient stakeholder interaction
 Reduction in capital and labour costs

Leveraging on the power of Big
Data to reduce Healthcare Costs

Types of Analytics that could be
applied to Healthcare Big Data
Solutions
There are mainly four
types of business
analytics which could
be applied in the
healthcare sector
and they include :
 Comparative
analytics
 Prescriptive analytics
 Descriptive analytics
 Predictive analytics