This presentation covers the history of big data, including its first trace in 1663, and defines big data as extremely large sets of data that can be analyzed computationally to reveal patterns and trends. The presentation also discusses the characteristics of big data, including volume, variety, velocity, value, and veracity. Techniques available for businesses to analyze big data, such as regression analysis, factor analysis, and associate rule learning, are also covered. Examples of big data technology supporting businesses, such as Sainsbury's, are provided, as well as challenges faced in big data analytics, including a lack of knowledge experts, data growth issues, and confusion in selecting big data analytics tools.