Big Data in Organization: Impact and Use in Nielsen

Running head: BIG DATA IN ORGANIZATION
BIG DATA IN ORGANIZATION
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1BIG DATA IN ORGANIZATION
Big data is using as the analytical tool for the management of the business process in the
organization. In this paper the impact and the use of the big data in Nielsen has been discussed.
The discussion covered the certain topics.
Identification and description of the company:
The chosen company in this discussion is the Nielsen. Nielsen formally known as the AC
Nielsen is marketing research company (Bruns, 2016). The type of work this organization does
needs to process a lot of information, simultaneously. However, the processing and the managing
of the information can be done through the use of big data.
Using big data in decision making process:
The big data process and generate the result after the processing of the large amount of
data. The generation of result consists of the useful information that can help Nielsen to detect
the current trend in the business market. the result can be consists of the overview from the
bunch of surveys generated on a issues. Evaluating these information the Nielsen can predict the
future for a certain business plan or they can generate the successful marketing plan for the
product. In this way, the big data can help in the decision making process for the company in
order to make the successful business plan.
Evaluating the analytical maturity of the company:
There is a certain framework for the evaluation of the analytical maturity. There are
common challenges , the organization has to ace while the development of the business
processing (Alyass, Turcotte & Meyre, 2015). It can be said tat the organization is analytically