Opportunity and challenges of Big Data in Marketing

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Added on 2023/06/14

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This report outlines the opportunities and challenges faced by Big Data in marketing. Marketers make use of these Big Data in understanding their customers and designing specific products and services for them. The report discusses the various applications of Big Data in marketing, the opportunities it provides, and the challenges faced by marketers. It also provides recommendations for utilizing Big Data effectively.

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Opportunity and challenges of Big Data in Marketing

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