Big Data and Its Techniques: Characteristics, Challenges, and Role in Business

BIG DATA

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Big data.......................................................................................................................................3
Characteristics of Big Data.........................................................................................................3
Challenges in the analysis of Big Data.......................................................................................5
Techniques of Big Data...............................................................................................................6
Role of Big Data Technology in the business.............................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
APPENDIX....................................................................................................................................10

INTRODUCTION
In the above report Big data and its techniques are discussed. Big data is a collection of
unstructured or semi-organised data that converted into structured form before using it. Big data
is useful techniques which provide important information regarding customer and help company
to provide maximum satisfaction to them (AbdelAziz and et.al., 2020). This report include
various challenges faced by a firm while implementing big data technique. The currently
available data techniques in the market and the role of big data in organization is discussed in
this organization. Big data help a business to improve its product and services according to the
needs and wants of the consumer.
MAIN BODY
Big data
In the modern era, technologies improvement and innovation are take place on big scale
while managing these technologies used by many firm to provide growth for their business.
These technologies resulting increase in the data mass form various sources like marketing,
government etc. Companies using big data techniques to enhance business operations, improving
consumer support, Making various marketing strategies and so on (Aldridge, 2019). It will
ultimately enhance the company's performance and profits. Firm use big data techniques to hold
a potential position in the competitive market and it help them to make faster and much advised
business decisions. Companies or organization uses big data for storage purpose which hold
verity of data with vast volume. In, previous time companies do not have enough spaces to store
data, they have to delete previous data to store new data which can remove important important
data also. Big data is a cost effective technique which is most secured from other techniques.
Characteristics of Big Data
Big data is a combination of organised, semi-organised, unorganized information that is
collected by organization which is used in machine learning projects, other analytic models or
applications. It is a common 6technique used by firm to understand consumer behaviour, wants
and needs of them. Big data explain by 6 major characteristic that is called as 6V's, they are
Velocity, variety, value, veracity, variability. Discussion on these characteristic are below: