Big Data Technology for Understanding Consumers in Sainsbury's

COM3005 INTRODUCING
RESEARCH SKILLS

TABLE OF CONTENTS
RESEARCH INTRODUCTION
TASK 1
Research process
Aim
Objectives
Research questions
Rationale
Types of data
TASK - 2
Collecting data and evaluate sources
Importance of data in marketing decision – making
Academic sources- Relevance and Credibility-
TASK 3
Analysing and Interpretation-
TASK 4
Information security systems
Use of data in monitoring and measuring performance-
Feedback from lecturer
Research proposal
REFERENCES

RESEARCH INTRODUCTION
Research process
 The research topic of the particular research is big data
technology for a more precise and clear understanding of the
consumers within retail sector: An analysis on Sainsbury's.
 A research process is basically a procedure which includes
identification of the problem, reviewing the literature,
clarification of the issue, clarification of the terms and the
concepts that are being used, development of the plan, collection
of data, analysis of data, etc.

Aim
 To analyse the role of big data and its impact on the understanding of the consumers in Sainsbury retail
store.
Objectives
 To evaluate the concept of big data.
 To examine its impact of big data on society.
 To analyse the impact of big data on consumers of Sainsbury.
 To recommend ways through which big data can be implemented within organization.