International Expansion of Bindi Wines

Running head: INTERNATIONAL EXPANSION OF BINDI WINES
International Expansion of Bindi Wines
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1INTERNATIONAL EXPANSION OF BINDI WINES
Answer 1)
Bindi Wines has expanded itself in the international market by taking recourse to
exporting. Bindi Wines exports products to the 10 countries of United Kingdom, Germany,
United States, Netherlands, Japan, Singapore, China, Canada, Korea, Hong Kong and Korea.
The exporting carried out to United Kingdom along with United States that has great position
among that of global wine industry has helped it gain a prominent position within that of the
global market (Hill et al., 2017) The population of the United Kingdom is three times more
than that of the population of Australia however its winery production is quite less. The
dearth in the supply of wine in United Kingdom requires massive amount of importing and
Bindi Wines acts as the supplier of wine to fulfil their need. This helps in facilitating the
international expansion of Bindi Wines.
By the end of the year 2007, 33 % pertaining to Bindi wine was being exported to that
of nine countries. Bindi Wines laid great amount of stress on the aspect of quality of the wine
so that it can gain international success and the credential can help in measuring the value of
Bindi Wines. The exporting to United States provides Bindi Wines with access to the 52
countries that has helped in the international expansion of the company. The population of
United States is almost 14 times larger than that of the population of Australia and the winery
business population of United States is thrice larger as compared to Australia (Penrose,
2017). The international expansion of Bindi Wines was enabled with the help of entry to the
United States. Each of the countries of the United States helps in providing different profile
pertaining to the demand along with product acceptance. Bindi Wines has established close
working relationship with that of in-country import that have helped them in gaining access
to the local market that helps them in expanding in the global arena.
Answer 2)