BioAG Australia

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BIOAG AUSTRALIA

BIOAG-STRATEGIC MANAGEMENT 1
Executive summary
BioAG is the manufactures of the plant nutrition products and biological soil based in Australia.
The company is leader of agribusiness technology. Agree business in Australia one of the strong
pillars of the Australian economy and recently seeking attention of local and international
market.
The report will analyze the Australian agree business industry in order to identify the strategies
and make recommendations for BiaAG to expand the business into the international market.

BIOAG-STRATEGIC MANAGEMENT 2
Contents
Introduction.................................................................................................................... 2
Aim............................................................................................................................. 3
BIOAG AUSTRALIA....................................................................................................... 4
Discussion of Australian horticulture focused agribusiness sector..............................................4
Opportunities for the BioAg in Bolivia and other international market........................................5
Global strategy......................................................................................................... 6
Transnational Strategy................................................................................................ 7
Multi-domestic strategy............................................................................................... 7
Different mode of Entry in the international market of Bolivia..................................................7
Inappropriate mode of entry Exporting............................................................................ 8
Appropriate entry mode of Licensing..............................................................................9
Conclusion..................................................................................................................... 9
Recommendation for cross culture strategies and Hofstede theory...............................................10
Bibliography................................................................................................................ 11

BIOAG-STRATEGIC MANAGEMENT 3
Introduction
BioAG Australia is the largest manufacturer based in Australia operates as an agribusiness
industry. The company produces fertilizers, seeds, livestock nutrition, and other agriculture
products and services. It manufactures balanced and healthy soils and delivers confirmed
improvements in fruit, crop yields and paddock quality which are also suitable for an organic and
biological system. BioAg's liquid nutritional products include dormant cultures of microbes and
metabolites in nutrient resolutions by fermentation at its factory, and biologically digested
reactive phosphate rock products at its Geelong site. It also manufactures liquid nutrients and
biologically for all farm systems and help farmers to improve their crops and soils and Health of
the animal (BioAG, 2018).
The company established in the year 1999 by Jeptha Gates and Anton Barton. And one of the
key purposes of this establishment is to increase the number of farmers in Australia and
introducing them the biological farming so that they can get better output (Lugtenberg, 2015).
This report will assess and analyze the market of horticulture agribusiness and will find the
opportunity for the BioAg in Bolivia. In addition, the report will also provide the strategies and
recommendations to enter the global market of Bolivia and discuss the appropriate and
inappropriate mode to enter.
Aim
The aim of the report is to provide an overall strategy to enter in the international market of
agribusiness and which will include the international corporate level strategy and Hofstede
insights dimension with the support of secondary source that includes the website of the
company and journal article and books.