Biomedical Innovation and VENTURE CREATION Business Model: A Study of the Siemens Biomedical Innovation & Venture Creation in Saudi Arabia

Running Head: BIOMEDICAL INNOVATION & VENTURE CREATION
BIOMEDICAL INNOVATION & VENTURE CREATION
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1BIOMEDICAL INNOVATION & VENTURE CREATION
The purpose of choosing the Reusable products based business model it to examine the
Biomedical Innovation and Venture creation of one of the most renowned Biomechanical
company named Siemens. The target market has been chosen as Saudi Arabia. The choice of the
market is totally based on the compatibility between the product and the resources available
along with the market itself. In this case the product for the beachhead market of Saudi Arabia
will be the general imaging and diagnosis systems including X-Ray, MRI, CT scanning and
Advance digital imaging. The organization has already presented the advance imaging and
diagnosis products in a good number of developed as well as developing countries. Considering
the fact that the healthcare equipment manufacturing industry of the western world is getting
saturated due to excessive competition between the competitors, the current beachhead market of
the organization for the advanced imaging and diagnosis products will be Saudi Arabia. The
chosen reusable products for Saudi Arabia are
 Advanced Imaging Angiography
 MRI
 Sliding Gantry CT
 X-Ray Machines
 Dedicated Cardiac System
 Stratus CS 200 Acute Care Diagnostic System
 Stratus CS Acute Care Diagnostic System
 DCA Vantage Analyzer
 Digital Morphology Systems