Improving Business Performance: Strategies for Bird Hunter Company

INTRODUCTION : PROBLEM DEFINITION
• In order to define the problem facing the Bird Hunter company, customer complaints
and auditing reports for the company were used in order to drawn-out the strategies to
solve out the problem. These complaints were sampled in order to see clearly to area for
improvement and the strategies for the same.
• If these challenges cannot be solved in any business, it is impossible to succeed
Customers complaints Staff complaints
Poor customer relation Lack of staff motivation
Unstandardized food quality and taste Poor management lack
Delayed services and time wastage Lack of organizational structure and work flow
Uncleanliness Employment of unskilled staff and lack of guideline
for employment.

FINDINGS
From the study that was done, it was found out that both internal and
external changes had to be done in order for the business to regain its
image.
In this presentation we have tackled each problem both from the
customers and the organization so as to give a map for business
improvement.
The solutions proposed in this presentation have used the DMAIC
approach. In that we defined the problem, measured its effect and
analyzed it. We tried to propose some solutions to curb the problem
that had been identified and the proposed the measures to control
them.

DMAIC
• This in an acronym for five words as they are explained below.
• Define; the problem, improvement activity, opportunity for
improvement, the project goals, and customer (internal and
external) requirements.
• Measure; process performance.
• Analyze ; the process to determine root causes of variation, poor
performance (defects).
• Improve; process performance by addressing and eliminating the
root causes.
• Control; the improved process and future process performance.

POOR CUSTOMER RELATIONS AND SERVICE
DELIVERY
• This problem is as a result of the type of staff that has been employed
as well as of infrastructure that is present within the company. As a
tool to implement six-sigma it is proposed that the company takes its
staff through a training the workforce.
• The company needs to check at the way it gathers information quickly
from the customers and act appropriately without wasting time.
• Some of the methods to gather information in providing a customer
care desk in the restaurant and provision of suggestion/ complaint
boxes for the customers.