Strategic Analysis of Bitcoin and Crypto Currency with ANZ

Running Head: Strategic Analysis
Strategic Analysis
Bitcoin and Crypto Currency

1
Strategic Analysis
Contents
Introduction.................................................................................................................................................2
Background of Crypto Currency with ANZ...................................................................................................2
Strategic Environment.................................................................................................................................3
Competitive Environment............................................................................................................................5
Strategic Analysis of Bitcoin.........................................................................................................................5
Conclusion...................................................................................................................................................7
References...................................................................................................................................................8

2
Strategic Analysis
Introduction
Australia and New Zealand Group which is also known as ANZ in short is an old name in banks
which is considered to be the fourth biggest bank of Australia. It is in business since a very long
time and the business it has is of retail and commercial banking. This organization presently
operates in approximately 32 locations across world and this is the reason behind the bank
getting the title of largest banking group. Its listing is done in the top 50 banks in the world and
this can simply be considered a great honor this bank has got in itself. The main objective of the
organization is to become super regional bank. The total numbers of employees in the company
are 48,000 including all the offices across world. ANZ looks forward to develop in Asia Pacific
region and desires to source approximately 30% of the profit earned from American region and
Asia Pacific (ANZ, 2018).
Crypto Currency Background with ANZ
When crypto currencies approached the market, the banks were also focused upon and public
were making money out of the transactions and investing within the currencies. These currencies
presently are the most talked about in the market as they operate for work like the method of
swap with usage of cryptography for safe dealings. Such crypto money make the use of the
decentralized electronic money & systems of banking (Bhosale & Mavale, 2018). Decentralized
control of each type of currency always works by the way of block chain which is public
database and is open for everyone. It is used for making the transactions and other functions. If a
person looks for the certainty in the delivery of the money transferred and also want to ensure
that the transaction would go to the same person it should be delivered to, then these crypto
currencies can help him. This makes it all a great deal to be done. The block chain does this for
the crypto currencies which need to be transferred to any other person. And this is known to be
as Bitcoin. This currency is digitized and could simply be held electronically. No one else can
take power over it. This increases the industry with usage of the software that resolves the issues
of mathematics (Bech & Garratt, 2017).