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of the consumers. It includes clearly defining the ideal buyer persona for the product or service
and developing relationships with the customer base. 60 percent of the consumers of the
organizations are found to be more conscious about the quality of the food and grocery items
compared to the budget (Riquelme et al., 2016). The rest 40 percent of the consumers are
concerned about both budget as well as quality.
Consumers experience strategy
The consumer experience strategy can be defined as the actionable plan in order to
deliver a positive, meaningful experience to the consumer. Considering the fact that Woolworth
is suffering from major consumer attrition due to drop in quality and service of the products, it is
highly crucial for the management to develop a consumer experience strategy.
Competitive insight: Considering the fact that the consumers are shifting from Woolworths to
its competitors, the management of Woolworths should conduct both internal and external
market analysis to understand the loophole resulting in major consumer analysis attrition. While
SWOT analysis will help the organization to understand its strengths, weaknesses, opportunities
and threats, PESTLE analysis will help the management to understand the pricing and quality
maintaining strategy undertaken by its competitors.
Enhancing the quality of product and services: from the previous analysis it has been found
that the chief reasons behind the deterioration of the consumer experience of Woolworths
includes low quality product, lack of training of the sales executives and ineffective online
services. In order to enhance the quality of the food and grocery items the management should
focus on monitoring its supply chain in order to prevent any kinds of low quality products from
getting delivered (Çifci et al., 2016). Along with that, regular monitoring of the product that are

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