Business Communication 2 Report: Social Media's Workforce Impact

This report investigates the influence of social media on employee performance within organizations. It explores the use of social media to enhance employee engagement and productivity, recognizing its significance as a communication channel. The research employs a descriptive methodology, analyzing secondary data from articles and websites, and poses key research questions about social media's impact on employee engagement and overall performance. The methodology includes hypothesis testing and a two-sample t-test to assess the significance of variables. The report outlines the structure of the proposal, which includes a critical analysis of social media's effects, aiming to establish its substantial impact on employee performance. The conclusion will be based on the analysis of data from various sources to determine the consistency of the impact.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the student
Name of the university
Author note

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BUSINESS COMMUNICATION
Table of Contents
Topic................................................................................................................................................2
Purpose of the Research...................................................................................................................2
Research Question...........................................................................................................................2
Research Methodology....................................................................................................................3
Proposal Outline..............................................................................................................................3
References........................................................................................................................................5

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BUSINESS COMMUNICATION
Topic
The impact of the social media on the workforce.
Purpose of the Research
The reason for the research is to dissect the effect of social media on employee
performance. Social media has turned out to be a standout amongst the most effective medium
and has affected the cutting edge associations in different ways. Be that as it may, there is part of
organizations who are making the use of the social media to make upgrades in the employee
performance (Aral, Dellarocas & Godes, 2013). It is vital that the communication channel inside
an association is two courses as it helps in the change of the employee engagement and
performance (Mishra, Boynton & Mishra, 2014). It is seen that social media has helped in the
expansion of the employee engagement in a considerable measure of associations (Huy &
Shipilov, 2012). Be that as it may, the immediate effect of the social media on the performance
of an employee is as yet not completely known. Descriptive research has been utilized to
recognize the actualities and to set up whether there is an effect of social media on employee
performance. The secondary data has been gathered from the different articles and websites
which will help in assisting the investigation of the report. The research will be finished by
testing of the data by shaping a hypothesis, systematic assessment of the data should be done to
comprehend where there is any extent of the data or not.
Research Question
1. How social media influences employee engagement?
2. What influence does employee engagement have on employee performance?
3. What is the influence of social media on employee performance?

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Research Methodology
The descriptive research will be utilized to recognize the connection between the
employee performance and social media. The research has no influence over the data that is
accessible and will be utilizing data in view of articles and journals which have happened. There
are a few data which has been procured through surveys and questionnaires which have made a
sample population for the hypothesis testing. The research will utilize comparative techniques
which will be utilized to recognize the criticalness of the variables that have been considered.
The research will be making utilization of the quantitative investigation of the data to discover
the criticalness of the population mean that has been obtained from the descriptive examination.
The research will incorporate a two sample t-test which will be utilized to contrast the means
with approving the suspicions that are made in the hypothesis. A basic examination of the theme
needs to done to recognize the different points of view so a legitimate conclusion can be
accomplished by breaking down every one of the angles (Flick, 2015).
Proposal Outline
The proposal will incorporate the effect of the social media on workforces and how it has
been utilized to affect the performance of the employees. In addition, the report will incorporate
a basic examination of the effect of social media on employee engagement and performance to
distinguish the logical inconsistencies and the steady certainties which will achieve a result. The
report will endeavour to set up the way that social media significantly affects the performance of
the employees by making an investigation of the basic assessment. The basic investigation will
comprise of actualities which will help in shaping the premise of this research. The report will
utilize the descriptive type of research which will incorporate the investigation of secondary data
to discover the verifiable realities which can be utilized to frame the premise of this research.

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The report will finish up with the investigation of the data from different sources to recognize
whether the effect is reliable or not.

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References
Aral, S., Dellarocas, C., & Godes, D. (2013). Introduction to the special issue—social media and
business transformation: a framework for research. Information Systems Research, 24(1),
3-13.
Flick, U. (2015). Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Huy, Q., & Shipilov, A. (2012). The key to social media success within organizations. MIT
Sloan Management Review, 54(1), 73.
Mishra, K., Boynton, L., & Mishra, A. (2014). Driving employee engagement: The expanded
role of internal communications. International Journal of Business
Communication, 51(2), 183-202.