International Business Operations of Blackmore: Risks and Recommendations

This report analyzes the risks involved in the international business operations of Blackmore, a health supplement company, and provides recommendations for enhancing its business operations. It covers the overview of the firm, identification of the places where the company generated the highest revenues, legal and regulatory, financial and taxation issues related to the company's international business operations, and the impact of the Russia-Ukraine war on the company's operations.

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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Part 1:...............................................................................................................................................3
Overview of the firm “BLACKMORE”:.....................................................................................3
Part 2:...............................................................................................................................................4
Identification of the places where company generated the highest revenues:.............................4
Analysing the key legal and regulatory, financial and taxation issues related to the company's
international business operations:................................................................................................4
Analysation of the global and the financial impact of the war of ukraine on the business
operations of the firm:..................................................................................................................5
Part 3:...............................................................................................................................................5
Recommendations for the company for enhancing its business operations and what would be
the better prospects for the company:..........................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
International business means trading done of the goods and services outside the local boundaries
(Kuźmińska-Haberla, 2018). The report based on the firm “BLACKMORE” a health brand
company will be covering about the overview of the firm, risks involved in the business
operation risks and the recommendations will be provided for the enhancements of the firm.
MAIN BODY
Part 1:
Overview of the firm “BLACKMORE”:
Overview:
Black mores is the health supplement company. The firm was founded in the 1930 by the
Naturopath Maurice Blackmore. The first shop of the firm was opened in the Australia with in
the city of Brisbane, Queensland. The organization operates with the market capital of around
1.8 billion dollars (Ee, & et.al., (2021). The company facilitates its business operation with the
help of its 1200 employees. With this, the firm manufactures extensive range of the vitamin,
herbal supplements and mineral. The products of the firm are sold in around 13 geographical
regions across the vast Asian pacific region.
Business operations outside Australia:
The company offers the wide range of the products in the markets that contains of the
digestive health products, exercise and energy products, heart and circulation products. The firm
also offer a wide variety of the products related to the women's health and pregnancy related
products and preconception products. Organization also offers the product range for the pet
health care that are related to the digestive issues, wound management, liver, joint, skin, heart,
grooming, ear and health vitality.
Plans of expansion of the firm:
Company operates with it global presence in the different country like Thailand, new
Zealand, Malaysia, Singapore, India, Indonesia, South Korea, Taiwan, japan, Hong Kong, and
United Kingdom.
The firm haves it business presence in the boundaries beyond that of the Australia. The
company began it business operations in the country India. Organization has started tracking in

to the Indian markets as the firm sees out the growing standards in the country and look about the
opportunity in the addressable markets of the India. The firm is looking to launch its retail and
online platforms both in the Country. The company sees out the fresh opportunities in the
country to grow their market presence outside the international boundaries of the Australia and
decides to grow its market presence in the international boundaries of the India.
Part 2:
Identification of the places where company generated the highest revenues:
The firm operates in the main markets of the New Zealand. Al-though, the firm have experienced
negative growth in the past few years. Despite all, the company covers the overall revenues of
around 281 million dollars in the markets of the New Zealand. The firm enjoyed its highest of
the revenue in the year 2021 even though the bad experience of the past years.
Analysing the key legal and regulatory, financial and taxation issues related to the company's
international business operations:
The factors that affected the operations of the company related to its international business
operations are followed as under:
Legal and regulatory issues:
The supplements and the products must be compelling with the laws of food safety and standards
act, 2006 that is necessary to be used for the marketing the supplements and the medicines in the
markets of the India (Pappu, (2019). The products must be produced as per the legal regulations
stated by the food and safety standard authority of India (FSSAI). The firm might face of the
issues in marketing their products in the country, if they might use some substances that are
banned or appearing in the prohibited list.
Financial and the taxation issues:
The company might face the issues related to the taxation and the finance in the international
expansion in the country India, like the company have to pay off the goods and service tax (GST)
of around the 18 percent. For the products like the pharmaceuticals the firm might have to pay
the tax of around 5-12 percent (Rao, & et.al., (2019). Due to the issues of the malnutrition in the
country the authorities of the food and safety standards of the country now hopes of having the
18 percent of GST.

Analysation of the global and the financial impact of the war of ukraine on the business
operations of the firm:
The Russia Ukraine invasion have impacted many of the economies around the globe and
have provided with disruptive impact on the business operations of the companies in the world.
This led towards the increase in the prices of the products like gas oils and fuels and mainly the
food products. This led the firm under the problems of the high inflations during the war and in
the places it left the households with the low purchasing power. The impact of the war was in
that tragic conditions that the company have faced the major back lashes in the times of the war.
War left with the catastrophic impact on the health and the well-being of the nations. This
effect of the war have created more of the damage to the mortality and major disease. War
destroys communities and often disrupts the development of the social and economic structure of
nations.
Part 3:
Recommendations for the company for enhancing its business operations and what would be the
better prospects for the company:
The international expansion of the company in the markets of the India will help the
company to grow its value and the presence in the international markets and develop a greater
brand value. The company would be generating better opportunities for the growth by capturing
the international markets in India (Steck, (2018). Organization will be having much better work
force management in the workplace and would be generating more of the better opportunities for
the locals to grow with the company alongside. The company might be getting more of the
ingredients in the reasonable prices in the markets of India required for the production of its
supplements and other products.
CONCLUSION
The above report based on the international business expansion of the firm have concluded about
the overview of the company and risks involved in the international business operations. The
report have also provided with the recommendations to the company for the better enhancements
in the international markets and report also shows about the impact of the Russia Ukraine war on
the business operations of the company.

REFERENCES
Books and journals
Ee, C., & et.al. (2021). Integrative Medicine in General Practice in Australia: A Mixed-Methods
Study Exploring Education Pathways and Training Needs. Global Advances in Health
and Medicine, 10, 21649561211037594.
Kuźmińska-Haberla, A. (2018). Intercultural Competence in International Business
Operations. The 12th International Days of Statistics and Economics, 997-1006.
Pappu, R. P. (2019). The challenges of doing business in India: An entrepreneur’s perspective.
In Indian Business (pp. 85-98). Routledge.
Rao, R. K., Mukherjee, S., & Bagchi, A. (2019). Goods and services tax in India. Cambridge
University Press.
Steck, H. (2018, September). Calibrated recommendations. In Proceedings of the 12th ACM
conference on recommender systems (pp. 154-162).
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