Perceptual Map for Multivitamin Division - Teen Multi for Boys and Girls

BLACKMORES
Name:
ID:
Multivitamin Division – Teen Multi
for Boys and Girls

Perceptual Map
Nutritional Effectiveness
Value for Money
High
High
Low
Low
Perceptual Mapping
indicates Berocca leads the
race in multivitamins

Perceptual Mapping
As part of perceptual mapping, we compare BLACKMORES with 7 other competitors. The
comparison is based on the multivitamin category of each of the competitors
(canstarblue.com.au, 2019).
 We have seen multiple resources on secondary research on top of product reviews for
multivitamin segment.
 The Perceptual mapping has been done based on the Nutritional effectiveness v/s value
for money for that product.
 Berocca has been placed at the highest position as the overall satisfaction index for
Berocca in terms of Nutritional effectiveness, value for money, availability and taste is
the highest among all other multivitamin products.
 Blackmores has good effectiveness but less value for money and similarly, based on the
reviews, the competitors have been ranked as per Canstar Blue’s customer satisfaction
ratings