Finance and Accounting Business Plan: Blacktown Bowling Club Equity

This report presents a business plan for Blacktown Bowling Club, aiming to secure equity funding for expansion. It outlines the club's background, goals (short, medium, and long-term), market analysis, and marketing strategies. The plan details the club's services, pricing, and promotional activities. It also includes financial projections, risk assessment and mitigation strategies, and an exit strategy. The club, established in 1954, has recently undergone renovations and expanded its offerings, including a new Italian-inspired restaurant and various recreational activities. The report emphasizes the club's unique position in the market and its potential for further growth, both domestically and internationally, making it an attractive investment opportunity. This document is available on Desklib, a platform offering study tools and resources for students.

Running Head: Finance and Accounting
Blacktown Bowling Club
Finance and Accounting

Finance and Accounting 1 | P a g e
Executive Summary
Business plan is considered as the blueprint of overall business which includes all the
policies, strategies, record of employees along with their assigned roles in order to attain
desired goals. It is necessary for every organization to design business plan as it provides a
clear path to walk upon in order to reach to the desired destination. With the effect of
globalisation, technology and internet, intensity of competition in the business
environment have been increased in past few decades and with regards to this, every
organization is required to adopt certain effective and unique strategies for separating
their image from its competitors. Along with this, business plan includes organizations
vision, mission, goals and objectives and on the basis of those goals and objectives, relevant
strategies are designed in order to attain those goals.
In this report business plan for Blacktown Bowling Club will be discussed with the
objective of raising equity funding for the business in order to expand the club in domestic
as well as in international market. Blacktown Bowling Club offers number of services along
with the dining and bars in order to make their clients’ experience relished. The club also
offers various engagement activities to their guests such as barefoot bowls, social bowls
and many more. With regards to the expansion of business in the international market, this
business plan will consider all the available option through which desired goals could be
attained. Further, the report will scrutinise the all the options in order to select one of the
best option to attract investors for rising funding for the organization.

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Table of Contents
Executive Summary............................................................................................................................................... 1
Background of Business Idea............................................................................................................................. 3
Goals of Blacktown Bowling Club.................................................................................................................... 4
Short term goals.................................................................................................................................................. 4
Medium-term goals........................................................................................................................................... 4
Long term goals................................................................................................................................................... 5
Market Analysis....................................................................................................................................................... 6
Marketing plan......................................................................................................................................................... 7
Product/Service.................................................................................................................................................. 8
Price......................................................................................................................................................................... 8
Place......................................................................................................................................................................... 8
Promotion............................................................................................................................................................. 8
Financial Projections............................................................................................................................................. 8
Risk Assessment and Mitigation.................................................................................................................... 13
Exit Strategy........................................................................................................................................................... 14

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Background of Business Idea
Blacktown Bowling club was opened in 1954 and its main specialities are serving multi-
cuisine food along with light and hard drinks. Recently, Blacktown Bowling club has
undergone with $2 million renovation. With this investment on renovation, Blacktown Club
has developed a new section which includes new indoor area for kids to play. Apart from
the playing area for kids, Italian inspired restaurant, Terrazzo Verdi. Blacktown Bowling
Club was known for serving coffee, desert, salad and drinks but after recent renovation,
certain revolutionary changes have been made in this club which have made this club a
favourite destination for Aussies. Specialities of this club is Sushi trains, fresh seafood,
chocolate fondue fountains and gourmet selections from various parts of the globe have
been recently added in the menu of Blacktown Bowling Club. With regards to this, demand
amongst the Aussies for Blacktown Bowling Club has been increased. This has led to
originate various opportunities for the club to expand their functionalities in other parts of
the globe (Blacktown Bowling Club, 2018a).
This business idea is bit unique as it seems to be unique and different from ordinary
restaurants because it serves varieties of cuisine, drinks, coffee, varieties of shakes along
with the bowling, and kids playing area. Club also provide membership benefits to its
clients who have taken membership for the club. There are membership rewards which are
especially given to the members of the club and these rewards are based on their past
visits. In this busy world, people are not able to take out time from their busy schedules to
spend some time with their loved ones infect, they are not able to find some time for
themselves and whenever, they find some free time, they seeks for some better place
where they could go with their friends, family members and loved ones in order to spend
some quality time. Blacktown Bowling club has all those facilities and services for which
people seeks and the club is capable enough for making their experience unique and
relished. This club has recently opened a restaurant as Terrazzo Verdi, a place for best
Italian cuisine. Apart from this, this club also offers games like Barefoot Bowls and Social
Bowls which are meant to be best for people to spend best time with their friends and
family members. Directors of Blacktown Club are regularly updating their services along

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with enhancing their activity lists for their club members. With the help of these services,
club easily retain its clients along with attracting new clients. Club has a small team of top
level management which includes which is as follows:
 Barry Wilson, President
 Graham Black, Vice President
 John Burgess, Director
 Warren Evans, Director
 Peter Harrington, Director
 Bob Mackay, Director
 Annie Moore, Director (Blacktown Bowling Club, 2018a)
 William North, Director
 Graeme Quinn, Director
Goals of Blacktown Bowling Club
Every organization sets goals and objectives on the basis of their vision because without
goals, an organization would not be able to frame policies and strategies for sustainable
growth. Thus, every organization needs to set goals and objectives with regards to their
functionalities and other aspects such as external environmental factors, competition, etc.
In relation to the goals and objectives, Blacktown Club has divided their goals and
objectives into three sections as short term goals, mediums-term goals and long term goals.
Duration for the attainability of these goals is within 1-3 months, within 3-6 months and
within 12 months respectively. In relevance to this, following are Blacktown Bowling Club’s
short, medium and long term goals:
Short term goals
Blacktown Bowling Club is a perfect place for all age groups as their service and product
offerings matches up with the requirement for all age groups. They have a kids playing
area, activity area for young age group people and different varieties of cuisine which
makes the club fit for all age groups. With regards to this, organizational short term goals
are as follows:

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 Providing quality services
 Attracting new customer segments (Blacktown Bowling Club, 2018a)
 Adopting trending promotional and advertisement techniques
 Enhancing customer engagement with the organization
 Retaining customers’ interest in the organizational activities.
These are some of the short term goals for Blacktown Bowling Club and organization has
marked time period of 1-3 months to attain these goals. This will help the organization to
approach to the right track through which further medium term and long term goals could
be attained easily. With the attainment of short term goals, organization would be able to
move forward in order to attain further goals which will ultimately enhances
organizational performance along with generating opportunities to expand its
functionalities in other cities in Australia as well as in the other countries across the globe.
Medium-term goals
Medium term goals are also considered as an important concept for every organization
because these come into action after attaining short term goals. Thus, it is necessary for the
organization to maintain the rhythm within the workplace through which medium goals
could be attained followed by the long term goals. Following are some of the medium term
goals for Blacktown Bowling Club:
 Making appropriate utilisation of available resources in order to make the
organization walks on right track.
 Heading towards the set long term goals with regards to the benchmarks and
standards of the organization.
 Attaining customer satisfaction and determining the barriers which are affecting
organizational performance, if any.
 Enhancing demand, sales and revenues of the organization for the particular period
i.e. 3-6 months (Daily Telegraph, 2015).
 Maintaining the interest of the target audience, existing and potential customers in
the organizational activities by regularly updating organizational services’ and
products’ list.

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As soon as organization will be able to accomplish the desired goals and objectives for the
period of 3-6 months, it will be much easy for the organization to head towards their long
term goals. In addition to this, organization will also require to focus on the quality of the
products and services offered to their target audience in relation with enhancing customer
satisfaction.
Long term goals
Though, long term goals are meant to be the final target for the organizations in terms of
enhancing organizational performance, enhancing customer satisfaction, enhancing sales,
revenues and profitability and attaining competitive advantage, and many more. With the
objective of making appropriate utilisation of available resources in terms of human,
machinery, and other categories, organization is required to set appropriate benchmarks,
and standards. Following are long term goals for Blacktown Bowling Club:
 Enhancing sales of the Blacktown Bowling Club by 25%
 Enhancing workforce along with retaining existing employees.
 Enhancing customer as well as employee satisfaction.
 Maintaining consistency in the organizational performance for attaining
sustainable growth and overall development (Blacktown Australia, 2018).
 Heading towards expansion of the business in domestic as well as in international
market.
In order to maintain the organizational performance, it is required to adopt appropriate
strategies for the motive of uplifting organizational performance. Apart from this, it is also
necessary for the organization to maintain consistency in their performance so that desired
goals could be attained easily. Along with the consistency approach, organization is
required to enhance their product and service offering in order to maintain customer
engagement with the organization Blactown Bowling Club, 2018a). A decade back,
Blacktown Bowling Club was known for bar, and a small place which was known for get
together but after renovation, this place has become a well-known and suitable place for all
age groups. Barefoot Bowl is one of the biggest attractions of Blacktown Bowling Club along
with this; this club has been able to make their effective place in the competitive business

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environment. The major reason behind organizational success, growth and development is
the amendments made by the organization in their policies, and standards. This has helped
the organization to stand amongst the top clubs in Australia in terms of quality service, big
list of activities and with various other attractions (Blacktown Bowling Club, 2018b).
Following are some of the milestones attained by the organization:
 Blacktown Bowling Club has been able to maintain their leading position in the
Australian market.
 With high quality services and multi-cuisine dishes, Blacktown Bowling Club has
been able to mark an effective place amongst the customers’ mind-sets (Blacktown
Bowling Club, 2018c).
 Terrazzo Verdi is a new restaurant opened under Blacktown Bowling Club and it is
majorly influenced with Italian cuisine. It offers indoor Italian inspired dining and
relished experience for the club members and for other guests.
 Chefs at Terrazzo Verdi are trained enough to satisfy the needs of their club
members and other guests (IBIS World, 2018).
 With this restaurant, Blacktown Bowling Club has become a wonderful place for a
small celebration of up to 200 guests.
 Blacktown Bowling Club also offers numerous discounts, offers and other attractive
schemes on their membership fees, food and activities on special occasions. This has
helped the organization to attract number new customers along with retaining
existing customers (Mialon, et. al., 2016).
Market Analysis
Due to intense competition in the club industry in Australia, some revolutionary changes
have been noticed through which various opportunities have been originated for every
club in relation with uplifting their performance along with making unique brand image in
the target market. Blacktown Bowling Club has been able to mark it as the market leader of
club industry by their huge product offering and varieties of food dishes (North, 2016).
With the help of these services and unique food dishes, organization has been able to set an
effective brand image in the target market (Markham & Young, 2015).

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In the last five years, number of social clubs has been increased in the market because their
revenues have just gone under 50% from activities such as gambling, territorial legislation
and tight state. Growth of this industry has been limited. Apart from this, alcohol
consumption in Australia has seen a declined staged through which liqueur sales have been
negatively affected in the last five years (Mialon, et. al., 2017). After this declined stage,
industry growth is expected to rise at 0.2% after five years of negative growth in 2017-18
to $12.6 billion (Thomas & Thomas, 2015). With respect to these figures, clubs have move
towards gaming facilities for the motive of sustaining in the highly intensive market
conditions. Major threats and opportunities in the industry are as follows:
 Blacktown Bowling Club is facing intensive competition from other licensed venues
which offer gaming facilities.
 Caps have been imposed by the government on gaming machines which have
affected gambling revenues in the last five years (Barrows, et. al., 2017).
 Industry growth has been limited due to decline in the consumption of alcohol.
Segmentation Type Segmentation Criteria Target Customer Segment
Geographic Region Black town Bowling Club is
present in Australia
Density Urban areas.
Demographic Age All age groups
Gender Male & Female
Occupation Business professionals,
Students and all other
customer segments (Riahi,
et. al., 2015).
Behavioural Loyalty High brand loyalty because
club is present in the
industry since a very long
time.

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Psychographic Social class, lifestyle Upper middle class and
higher class people.
In the highly competitive market conditions, organization has made its unique image by
making their menu attractive and by regularly updating its service list. In relation to this,
organization targets every customer group as they have services for every age group. They
have separate kids section, bowling and other games for youngsters and varieties of food
dishes which helps the organization to target every age group customer segments (Patiar &
Mia, 2015).
Primary competitors of Blacktown Bowling Club are Seven Hills-Toongabbie RSL Club,
Blacktown RSL Club, Fox Hills Golf Club, etc. Although, all these clubs are subsidiaries of
Blacktown Bowling Club but still, they act as competitors (Von Culin, Tsukayama &
Duckworth, 2014). Thus, it could be said that internal competition amongst these clubs are
high in comparison to the external competition from other clubs in the market. All these
clubs are sufficient enough to satisfy their needs and wants and in order to expand
Blacktown Bowling Club in the domestic and international market, it is necessary for the
organization to separate their services from its other clubs. This will also help the club to
gain competitive edge over its competitors and it is also useful in terms of retaining leading
position in the target market (Barrow, Borges & Meister, 2016).
Marketing plan
Marketing plan is the major attribute for organization as it helps in spreading awareness
amongst the target audience with regards to the products and services of the organization.
With regards to the operations of Blacktown Bowling Club, marketing mix strategy will be
sued for promoting their services in the target market as well as for the objective of
originating opportunities in terms of global expansion.
Product/Service
Blacktown Bowling Club is a behemoth player of Australian club industry and organization
has been able to sustain in the highly competitive market conditions due to consistency in

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their functionalities. Organization serves variety of food dishes from across the globe.
Along with this, organization also serves coffee, shakes and other snacks from across the
globe in order to provide relish experience to their customers. Recently, organization has
opened Terrazzo Verdi, inspired by Italian cuisine and it has become a major attraction for
the Aussies to visit this place. Along with this, organization has adopted change
management as their primary strategy to sustain in the market for longer period of time
(Bahadir, Bharadwaj & Srivastava, 2015).
Price
This is the major factor which affects demand for the products and services. In relation
with this, organization has introduced membership option for their guests to avail huge
discounts on the services of the club. Apart from this, organization also provides
membership rewards which could be redeemed on the further transactions. On the other
hand, organization has adopted fair pricing strategy in order to attract enhance their
customer segment along with enhancing their revenues, sales and profitability (Pavlou &
Stewart, 2015).
Place
Currently, organization is present in Australia and in order to expand their functionalities
in the international and national market, organization is promoting their services and
products through trending mediums of advertisement. Organization has unique set of
products and services through which they could easily be able to set up their positon in
other markets (Apergis, Christou & Miller, 2014).
Promotion
With regards to the promotion of their products and services, organization will develop an
effective marketing and promotional campaign which mainly focus on the digital mediums
of advertisement. Organization targets every customer group and as the social media and
internet penetration in the Australian market is huge, thus, usage of digital mediums will be
an effective option in order to approach to its target customer segments. Along with this,
reachability of digital mediums is much higher than the traditional mediums of
advertisements; thus, organization could easily approach to its target customer segments

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with the platforms like social media, email, third party website promotions, official website
of the organization, and many more (Huang & Sarigöllü, 2014).
Financial Projections
Resource Requirements
Resource Amount ($)
Stores and Supplies 60,000.00
Machinery 55,000.00
Labor (5 workers*$3,000) 5,000.00
Office Staff (5 officials*$5,000) 55,000.00
Working capital 35,000.00
Total 210,000.00