Blockbuster along with analysis

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author note

MANAGEMENT
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Executive Summary
The report throws light on analysing the different kinds of issues and challenges which were
faced by Blockbuster in the market and it affected their growth prospects. In the current
business environment, it has been noticed that there are different issues which led to the
failure of the success of the company and Netflix was the main attraction that helped them in
improving their growth prospects in a suitable manner. In such scenario, the company could
have implemented the winning strategies which could have helped them in improving their
presence in the market effectively.

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Table of Contents
Introduction................................................................................................................................3
Overview of Blockbuster.......................................................................................................3
Analysis of Failure of the Company..........................................................................................3
Development of Winning Strategies for Turning Failure into Triumph....................................6
Conclusion..................................................................................................................................9
References................................................................................................................................10

MANAGEMENT
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Introduction
The assignment throws light on analysing the failure of Blockbuster Company which
is situated at the United States of America. As commented by Xue et al. (277), the innovation
is considered to be the development of the certain values which helps in meeting the different
needs of the customers. The different kinds of companies which are innovate have the proper
license in exploring the different new ideas along with commercialize the ideas in a quick as
well as efficient manner. In the assignment, the main aim and purpose is to understand the
reasons for the failure of Blockbuster along with analysis of the strategies which could have
been turning point for the company in making it triumph.
Overview of Blockbuster
Blockbuster LLC was one of the American based providers of the video game rental
services as well as home movie rental services. The company was incorporated in the year
1985 and it was shut down in the year 2010. Moreover, Blockbuster was successful in
expanding their business operations in the international market through the 1990s and during
the peak time in November, the officials of the company were successful in recruiting and
appointing more than 84300 employees in the entire world (Blockbuster.com). However, due
to lack of the innovation, the company could not succeed and it impacted the growth of the
company in comparison to other companies such as Netflix or Redbox automated kiosks.
Analysis of Failure of the Company
One of the most extraordinary examples of the failure of the company due to lack of
proper innovative approaches was Blockbuster. On September 23, 2010, Blockbuster was
filed for the Chapter 11 bankruptcy protection which was due to the challenging losses. They
were in $900 million in debt and the strong competition from Netflix, Redbox and video on -