The Potential Impact of Blogging on the Insurance Industry

Running head: VIDEO AND DISRUPTION REPORT
Video and Disruption Report
Research topic: The potential impact of Blogging on the Insurance Industry
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1VIDEO AND DISRUPTION REPORT
Table of Contents
1.0 Short description of Blogging technology and insurance industry..................................................2
1.1 Blogging technology....................................................................................................................2
1.2 Insurance Industry.......................................................................................................................4
2.0 Three ways blogging technology changes the insurance industry...................................................4
2.1 Absence of innovative topics.......................................................................................................4
2.2 Attaining more capital benefits....................................................................................................5
2.3 Challenges concerning relevancy................................................................................................5
3.0 Regulation and Ethics......................................................................................................................6
3.1 Law- Clear information and claims.............................................................................................6
3.2 Social Norms- maintaining customer base, internet traffic and profitability..............................6
3.3 Market- Accessing internal and important documents................................................................7
3.4 Architecture- Utilizing effective software and hardware............................................................7
4.0 Identification of process within insurance industry that would change as a result of blogging......7
5.0 Reference List................................................................................................................................11

2VIDEO AND DISRUPTION REPORT
1.0 Short description of Blogging technology and insurance industry
1.1 Blogging technology
Weblog or Blog is an online journal displayed on a website rich in information and data
in reverse chronological order (Tong et al., 2013). Blogging in recent times apart from producing
content to the post, also helps in developing social relations with readers (Hu et al., 2013). The
trend of writing blogs has been increased and it can be witnessed through the fact that in 2014,
the average time spent writing a blog was 2 hours 24 minutes, which in increased to 3 hours and
20 minutes in 2017 (Orbitmedia.com, 2018). Moreover, in order to publish recent data, bloggers
broadcast their blogs frequently and it is found that bloggers desire to post several times within a
month (Orbitmedia.com, 2018). Bloggers does not prefer to post daily or more than daily as it
might results in redundancy of the data (Orbitmedia.com, 2018).

3VIDEO AND DISRUPTION REPORT
Image 1: Amount of time spent per blog post and frequency of publishing blogs
(Source: Orbitmedia.com, 2018)
Another aspect while writing blogs is the word count that often keeps in mind. Pasquale
(2014) stated that longer blogs written in paragraphs only leads to poor interest in reading the
materials. The Result also shows that bloggers mostly prefer to write only 500-1000 words long
blogs followed by 1000-1500 words, fewer than 250 blogs and 1500-2000 blogs
(Orbitmedia.com, 2018). In order to attract the readers towards their blog, bloggers use image,
audio, bullets lists and other aspects. The highest preferred aspect is to use more than one image
and bullet list.