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Blogs and consumer Reviews PDF

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Added on  2021-06-14

Blogs and consumer Reviews PDF

   Added on 2021-06-14

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Running head: BLOGS AND CONSUMER REVIEWSBLOGS AND CONSUMER REVIEWSName of the Student:Name of the University:Author note:
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1BLOGS AND CONSUMER REVIEWSThe amount of time a customer spends reading blogs and customer reviews has increasedsignificantly in recent times. Blogging was first taken off in the late 1990s by the people with anintension to share their thoughts, opinions, feelings and experiences about a particular thing.However, in current days, near about each and every business conduct its business practicesthrough making use of the blogging in order to increase its digital presence and inevitably forincreasing its bottom line (Vergeer, Hermans and Sams 2013). With the same, along with thegrowth in technology and internet, the online customer reviews has become one of the importantsource of information which helps the customers for making purchase decision. They are reallyimportant for the marketing campaign. This paper will elaborate on how blogging and consumerreviews online have become an influential indicator of a consumer's decision making process.Along with an increase in the digital channels, customers are gradually turning online forgathering information at each and every point along their path for purchasing. While making apurchase of the product that they wish to buy, blogs and customer reviews are the most trustedsource of information regarding the particular product (Thurman and Walters 2013). Whether itis a small business or any multination company, blogging has gradually become integral to theironline content marketing strategy in the recent days. There are several different ways in whichblogging has influenced the business today. Blogging gives you the opportunities in order tocreate a pertinent content for the customers. Near about every companies use this tactic ofblogging for driving the traffic back to their website. Businesses now-a-days are present in manysocial media platforms like Facebook, Pinterst, Twitter, Linkedln and Instagram. They postslinks here along with relevant and attracting visual for attracting people towards its business(Guan et al. 2014). This gives the social followers a reason for clicking through the companywebsite.
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2BLOGS AND CONSUMER REVIEWSIn the today’s internet-based society, every business has to have strong online presencefor standing out among their competitors. Blogging has numerous advantages right formincreasing the SERP or SEO (Fishkin and Hogenhaven 2013). A fresh content is always a keyfor beating the competitors in search engine results page. When people go for searching for abusiness or professional in the industry, they want their name to come up to the top list. It is to benoted that there is no better way of adding relevant content and information to the companywebsite on a daily basis than utilizing a blog. The well written articles and contents demonstratethe company as the industry leader. Through postings of the topics that resonate with the marketand show their knowledge, the businesses today are marketing their skills for their services andproducts. With the same, the blogs also help in building better customer relationship (Zheng et al.2015). They provide another source in order to deepen the relation with the customers. Throughconnecting directly with the company through logs, the clients and customers are now able to getknow the product and services of a business and that too with a convenience of sitting in home. Ithelps in building trust among the employees by being one of the major sources of informationregarding a product and service or about an entire company (Cabiddu, De Carlo and Piccoli2014). It is a fact that customers always like to be well informed and they really appreciate thatthe company is trying to teach them through blogs. Blogs are one of the best places where the customers want to go and read about thereviews on a particular or service that they seek to buy well before making a purchase decision.This is because in the modern worlds, the companies all over the world mainly make use of blogsin order to make people aware of their products and the information regarding them. There are a
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