Ask a question from expert

Ask now

Blogs and Customer Reviews PDF

8 Pages2835 Words100 Views
   

Added on  2021-06-17

Blogs and Customer Reviews PDF

   Added on 2021-06-17

BookmarkShareRelated Documents
Running Head: Blogs and Customer ReviewsCONSUMER BEHAVIOURAssessment 3
Blogs and Customer Reviews PDF_1
1Blogs and Customer ReviewsInfluence of “Blogs and Customer Reviews” on the consumers purchasing decision processAs the world is rapidly moving into a digital era, every person in the world is opting out for a digital means for looking out for information related to any matter, be it ordering a product online or getting a review about any particular product. It has become a common practice among the people for getting point of view of different people about any particular product before actually giving it a try. Nowadays, the decision power of the consumer for purchasing a product is totally based on the reviews, comments and the recommendations that they get from different sources. One of the most important resources of getting information is through blogs and customer reviews. In context to the given statement, the whole discussion will be based on how blogs and customer reviews are an important factor that can influence the purchasing decision of a person. How the buying behavior of a customer is affected by the review and suggestions that they get. The internet is now a prime source of customer information. People use it to get information or suggestion for any product or service before actually availing it. The information provided by online sources is changing the perception of a consumer. People are more inclined towards blog reading and reviews they get after reading that blog. As people rely on the facts that are mentioned in the blogs. Blogging is considered as a personal online diary which helps to aware the people about the products and services. Blogger utilizes the social media platform in order to connect with the readers and the other bloggers. Blog writing is related to a content which is to be published on a blog. The customer review is the general feedback which is given by the customer after availing the services and products of the company (Cheng and Ho, 2015). Blogging and customer review gives a major impact on the overall purchasing decision process of the customers. As it is seen that majority of people spend their time reading blogs and customers reviews. This helps in getting more information about the products and services offered in the market. Blogging and customers reviews help in increasing the confidence level of the customers towards availing the services and products (Floyd et al., 2014).
Blogs and Customer Reviews PDF_2
2Blogs and Customer ReviewsIt is a common tendency of people to opt out for more reliable and effective source of getting information regarding a product. Through the online medium, they can dig in deep to find out the best information. The main motive behind reading the blogs and customer review can be classified into various categories like to seek more information about a product, customers refer to a blog. When a person wants to purchase a product they first read the blogs so that they can get some reviews and information regarding that product. If the blog is portraying anegative feedback about a particular product or service, often the customer loses its trust on the same product or service (Foxall, 2014). So, through Blogs and the customer review, it becomes easy for an individual to take correct decisions. Reducing the risk is also one of the factors which helps to minimize the risk. After reading the reviews or the blogs the customers can easily make the decision and can evaluate the pros and cons. Before buying a branded product customers usually go for a general public reviewso that any risk possibility can be reduced to minimum zero (Pappas, 2016). Customers always feel that a general public review is much more reliable and trustworthy than the one who is actually marketing the product. This ensures that there are no such risks associated with buying that particular product (East et al., 2016). So, it helps to minimize the overall risk in an effective manner. At the time of purchasing the product, customers are in dilemma whether the product they are opting for, will it be good enough or not. So, blogs and customer reviews give impact onthe consumers purchasing decisions. They will first read the blogs and customer review then only they will purchase the product (Karimi, Papamichail and Holland, 2015). Blogs of some professional bloggers and customers review on various websites also givesfeedback about the quality of the product. By reviewing the customer’s opinion, consumers oftenruns the quality check of the product by reviewing each comment posted by the customers. Thereare several platforms where people actually go for getting a feedback on the quality to cost ratio and analyze whether the product is worth the money printed (Kostyra et al., 2016). Referring to blogs and consumer's review platforms, people usually feel a sense of understanding and connection with the other people. It is like a virtual community which bonds every customer whois interested in availing that product or service. This enables a feeling of social belonging among the consumers and they feel connected to other people’s review and suggestions (Solomon et al., 2014).
Blogs and Customer Reviews PDF_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Consumer Behavior : Assignment
|8
|2595
|294

Consumer Behavior Consumer Behavior "Blogs and Customer Reviews" Consumer Behavior Consumer Behavior Consumer Behavior Consumer Behavior Consumer Behavior Consumer Behavior
|8
|2913
|223

Blogs and Reviews of the Customers on Purchase Decision Process
|10
|3716
|265

B01CBEH209 Consumer Behavior Assignment: Blog Readers
|9
|2580
|130

Blogs and consumer Reviews PDF
|9
|2778
|392

Marketing Consumer Behavior
|12
|3120
|435