JetBlue's Incapability to Sustain a Blue Ocean Strategy

Running Head: Blue 0
Strategic management

Blue 1
Q1. Despite its initial success, why was JetBlue incapable to sustain a blue ocean strategy?
Ans1. JetBlue was incapable to nurture the blue ocean strategy because the organization was
not in a position to earn a vast amount of profits. This resulted in profits and growth of the
organization lagging behind its rivals. This tends to the organization share prices going down
and degraded business performance. Despite its initial growth and success, JetBlue was
incapable to foster a Blue ocean strategy as because it is a win-win situation for the customers
of JetBlue but the organization was not in a state to attain success. Therefore, they were not
capable to deal with the difficulties. To resolve this concern, the organization takes an effort
to change the service provider in order to serve passengers. They maintained to execute its
business processes and discover an opportunity to modify positive operational strategies in its
working style to nourish the sustainable edge in the aviation industry (Matos & Matos, 2017).
Q.2 a) Given St. George statement, which strategic condition is JB trying to achieve: cost
leader, differentiator, or blue ocean strategy? Explain why.
Ans2. a) JetBlue was expected to attain a BLO strategy due to the reason that they provide
excellent services. This airline is the best aviation enterprise that delivered a free check in the
passenger luggage and delivered the greatest legroom space for the travellers. It is stated that
JetBlue determined this service under the Blue ocean strategy by delivering related premium
services. It has become common and gained a sustainable edge over its services and rivals in
the industry (Weiss & Friesen, 2017).
b) Which strategic moves have the new CEO put in place and why? Discuss whether they
concentrate on operating costs, or value creation or both instantaneously.
Ans. The strategic drive that Haynes put in a condition does not correspond with St. George’s
because they believed that air travel is a service business and not a commodity, which is
moving towards commoditization (Johnson, 2015).
Q3. Why is JetBlue experiencing a competitive advantage? What recommendation must be
given to maintain its strategic profile?
Ans3. JetBlue is subjective to experience a competitive edge because of the following
aspects:
 Value Innovation: It is to be stated that it made the airline different and unique from
all others. It was capable to induce the consumers at a lower cost. They are capable to