Blue Ocean Strategy, Innovator Dilemma, Good Management, Lean Start-up

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STRATEGY

Blue ocean strategy dwells on the lengthy study of moves than 150 strategic counts and
stretches over 30 industries in a time period of 100 years. The industries that were analyzed
comprised of cinema, airlines, computers, automobiles, etc. The perspective of Blue Ocean
leads to the evolution of new ideas instead of limiting it. The horizon is expanded and ensures
that the movement is in the correct direction. The key aspects of blue ocean strategy are as
follows:
1. Empowering through tools
The presence of Blue ocean strategy ensures that the correct and framework is present in the
organization. The presence of different tools provided by the Blue Ocean strategy ensures
that the competition can be faced with ease and leads to a development of uncontested market
space. The arena of strategy, by contrast, has provided a strategy on how to compete in the
market space. This leads to the creation of tools that are analytical in nature and the
framework helps in attainment of the goals. Blue Ocean strategy is based on the pattern of a
common strategy. The patterns have allowed the development of a strong framework and the
methodology has ensured link innovation that is systematically linked so that the boundaries
of the industry can be valued and reconstructed. The framework that comprises of visual and
actions leads to shedding of light on the projection of the unconstructed problem. A roadmap
is being provided for critical visual guidance for pursuing systematically value innovation
and creation of market space that is uncontested. Hence, companies can make changes of
proactive nature.
The opportunities are maximized while risk is minimized. It is one of the best and unique
result that can be attained by the application of this mechanism. Blue Ocean strategy can be
described as a strategy that maximizes opportunity and minimize risk. The presence of blue
ocean strategy leads to the mechanism of robust nature to lessen the risk and enhance the
level of success. The Blue Ocean Index is a major and key framework. The Blue Ocean Idea
Index enables testing of the commercial viability of the blue ocean ideas and enables how to
refine the ideas to enhance the upside while reducing the downside risks. Four major
questions can be answered through it that is is there a major reason for the public to purchase
the offering? Secondly, is it directed to the masses so that they can purchase it at the
prevailing price? Thirdly, can the offering be produced at the strategic price and reap a strong
profit? Lastly, the hurdles in the process of adoption are being discussed.
2. Creation of uncontested market space
Another key aspect of Blue Ocean strategy is to create market space of an uncontested
nature. it further strives to make the competition irrelevant in nature by reconstruction of the
boundaries. The conventional method is more directed towards the functional area. The main
aim over here is to stress upon the advantages that they possess. On the contrary blue ocean
strategy influences them to come out from the boundaries and define new concepts. Hence,
the focus moves to across the blue ocean strategy and break out from the orthodox
movements. This leads to creation of new, as well as market space that is uncontested and has
high profitable growth.
3. Develops execution into strategy
The execution is transformed into strategy. The process, as well as tools ate exclusive in
nature and easier in terms of communication. The blue ocean strategy can be defined as a
strategy that connects analytics with the dimension of the human or organization. It lays
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