Business Consulting: Analysis of Rosa's Thai Cafe and Client Issues

This report provides an analysis of Rosa's Thai Cafe, a business consulting case study. It covers the background of the cafe, the issues faced by the client, and the analysis of the business using SWOT and PESTEL. The report discusses the impact of the pandemic, changing consumer preferences towards plant-based food, and the growing awareness of environmental sustainability. It concludes with the importance of business consulting in analyzing the micro and macro environment, understanding competitors, and identifying target markets to stay ahead of the competition.

Business Consulting

Tables of content
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Background of the organisation/ client...................................................................................1
Problem identification............................................................................................................2
Issues of the client..................................................................................................................4
CONCLUSION................................................................................................................................5
References:.......................................................................................................................................6
Books and Journals.................................................................................................................6

INTRODUCTION
Business consulting is a process though which a company can take advise from another
person who is an expert in that particular field and are able to provide advise related to that
particular matter. Consultants are advisors that help the business to recognize certain issues of
their business and help them in finding the right solutions for that issue (Gentsch, P., 2018.). The
consultation with certain people will help the business in growth and will also help in analysing
the changes that the business has to make in order to achieve its goals and objectives. The Rosa’s
Thai Cafe was founded by chef Saiphin and the reason to open this cafe is to serve authentic Thai
food in a relaxed and no frill environment. This report will cover the background of the
organisation and the issues which are faced by the client. It will also cover the identification of
problems with the help of using SWOT, PESTEL and many other.
MAIN BODY
Background of the organisation/ client
Rosa’s Thai Cafe was founded by the chef out of passion for authentic Thai food. The chef was
born in Thailand and was raised in England. The owner and founder wanted to provide authentic
Thai food to the customers who want to try original Thai food. They are putting genuine efforts
in hospitality and are following great recipes which are helping them in attracting more
customers and in retaining satisfied customers. The name Roza was the name of the previous
owner of the shop in which later on the Cafe opened. In order to show respect to the lady the
owners decided to not to change the name of the cafe. The restaurant always have a warm and
friendly environment which is really casual for the customers. The cafe is trying to combined
modern London with modern Bangkok.
Client issue- owner
The recent issue that the management of the cafe is suffering from the issue of the pandemic.
Their is a bad time for cafes ad restaurants as the pandemic forced them to close their business as
their is no customers and also government has put lot of restrictions on the management of the
cafes. The general people are sacred of the pandemic are are in their homes in order to save
themselves from the virus (Hidalgo, A., Lemus-Aguilar, I. and Urueña, A., 2021.). On the bigger
picture, whole hospitality industry is affected by this pandemic on a serious note.
1

Problem identification
Competitor’s analysis (SWOT) Strengths- The main strength of the company is their authentic recipes and the great
original taste of Thai food. The originality and casual ambiance of the cafe is one of their
strengths. Also the warm and friendly staff members attracts lots of customers as well. Weakness- The main weakness of the company is their is low entry barriers I the market
which makes it difficult for the cafe to obtain a major market share. Also their are many
substitute companies in the market that are providing Thai food at cheaper rates (Ismael,
D.N., 2020.). The switching cost is also low for customers. Opportunities- The company has an opportunity to develop their publicity by taking part in
various competitions which can help the company in reaching to the people who are really
interested in authentic Thai food or are Thai food lovers. The cafe can also attract customers
through providing various offers in the market which will help the company to attract those
customers who are not Thai Food lovers but are interested in trying Thai food.
 Threats- One of the major threat in front of the company is that the market is very price
sensitive and people prefer to go to the restaurants that are proving cheap meals rather than
those who are providing authentic food (La Rotta, A.P., 2018.).
Target customer market (STP)
 Segmentation- The cafe must understand the need that people are looking for places that
have warm and friendly environment and which is peaceful as well so that they can enjoy
their food without much disturbance and any interruptions.
 Targeting- The company must target the customers who are earning and are able to afford
high quality authentic food. The cafe must also attract the people who likes their
environment to be warm and friendly (London, M. and Diamante, T., 2018.). And thirdly the
cafe must reach to the people who are Thai food lovers and are looking for authentic Thai
food.
 Positioning- The cafe is their to fill the gap between the local Thai food and authentic Thai
food. The cafe is providing peaceful environment to those who are in search of it and are
very welcoming at the same time which helps the cafe in retaining its customers.
External environment
Micro environment
2

Porter five forces
 Threat of new entrants- The cafes has high rates of threat from new entrants as their are
less entry barriers in the industry and anyone can open their own cafe and start their
business. The cafe must find something to retain their market share (Newton, R., 2019.).
 Threat of substitutes- As their is lack of entry barriers and their are lots of options
available in the market. The cafe has a high rate of substitute and also the switching cost foe
the customers are also very low.
 Bargaining power of buyers- The bargaining power of customers are low as the company
is providing authentic Thai food and has original recipes which helps them in maintaining
their customer base.
 Bargaining power of suppliers- As the company has limited amount of suppliers who are
supplying good quality products at affordable prices which makes bargaining power of
suppliers high (Nwogugu, M.I. ed., 2021.).
 Competition rivalry- The company has a large competition in the market but when it
comes to Thai food the competition is really low as their is not much cafes that are
particularly serving authentic Thai food.
Macro environment (PESTEL)
 Political factors- These are the factors that are related to the interference of the
government in a hospitality industry and in free market. Before entering any new market
the company has to identify the political stability of the industry in which they are
working or are going to work.
 Economic factors- These factors are related to the economic performance of the
economy in which the cafe is working or operating (Raudeliuniene, J., Albats, E. and
Kordab, M., 2020.). The better the economic performance the better will be the
performance of the industry.
 Social factors- These are the factors that are related or are prevailing in the society in
which the cafe is operating. They are related to the norms, culture and values of the
society.
3

 Technological factors- These are the factors that tell the cafe about the upgraded
technology that is prevailing in the market and are owned by the competitors of the cafe.
This will help the cafe in getting competitors advantage.
 Environmental factors- These are the factors that are related to the environmental issues
that are related to the industry (Stroh, L.K., 2019.). The cafe have to become sustainable
in order to attract more customers and increase brand image.
 Legal factors- These are the factors that are related to the rules and regulations imposed
by the government on hospitality industry are on cafes specifically. These are the rules
and regulations that are imposed by the government of country in which the company is
working. Every country’s government has their own set of rules and regulation which the
company have to follow (Totterman, H. and von Briesen, J., 2021.).
Issues of the client
 The very first issue that the client is facing is related to the pandemic that is spreading a
deadly virus in the world. The cafe needs to take proper measure in order to serve safe and
hygienic food to heir customers.
 The second issue is related to the changing preferences of the consumer towards plant based
protein food that can help them in adopting a healthy lifestyle. Thai food is generally spicy
and are not plant based but meat based. It can affect the sales of the company as the people
who are very concerned about the healthy lifestyle will not include the cafe in their priority
list. They will not even accept it as an option for a meeting.
 The third issue that the cafe is facing is related to growing awareness of people towards
environmental sustainability which has to be adopted by the cafe but the issue is that
adopting environmental friendly options require more cost than normal options and the cafe
is also not doing really well because of the pandemic.
4

CONCLUSION
From the above report it can be concluded that the business consultants are the one that are
able to provide advice to the business owners related to the issues that are prevailing in the
market or in the management of the business. It is important for the company to analyse its micro
and macro environment from time to time in order to take advantage of the coming situations. It
can also be beneficial for the company to analyse their competitors and to identify their target
market in order to stay ahead of competition.
5

References:
Books and Journals
Gentsch, P., 2018. AI in marketing, sales and service: How marketers without a data science
degree can use AI, big data and bots. Springer.
Hidalgo, A., Lemus-Aguilar, I. and Urueña, A., 2021. Innovation management in consulting
firms: identifying innovation processes, capabilities and dimensions. European Journal
of International Management, 15(2-3), pp.415-430.
Ismael, D.N., 2020. Business Plan: Magest Consulting-Consultoria de Gestão (Doctoral
dissertation).
La Rotta, A.P., 2018. How Do We Do It? Our Consulting Method. In Integrated Business
Transformation. Emerald Publishing Limited.
London, M. and Diamante, T., 2018. Learning Interventions for Consultants: Building the Talent
That Drives Business. Fundamentals of Consulting Psychology Series. APA Books.
Newton, R., 2019. The Management Consultant. Pearson UK.
Nwogugu, M.I. ed., 2021. Complex Systems and Sustainability in the Global Auditing,
Consulting, and Credit Rating Agency Industries. IGI Global.
Raudeliuniene, J., Albats, E. and Kordab, M., 2020. Impact of information technologies and
social networks on knowledge management processes in Middle Eastern audit and
consulting companies. Journal of Knowledge Management.
Stroh, L.K., 2019. The basic principles of effective consulting. Routledge.
Totterman, H. and von Briesen, J., 2021. Higher Ed Through Grad Consulting: Developing
Leadership Skills by Negotiating and Delivering Paid Client Assignments. In Integration
and Application of Business Graduate and Business Leader Competency-Models (pp.
122-141). IGI Global.
6

7