Regent Tutorial College: Digital Campaign for Brand Awareness

Consultancy in Practices
Project Portfolio

Group name Champions Group
Members names and ID
Client Name Regent Tutorial College
Key Information
Project title
Regent Tutorial College

Why is she/he focusing on this problem?
This problem has affected directly the brand awareness for which the college uses to plan
the new digital campaigns so that they can promote their services to the targeted students.
Further background information about the company/competitors/customers etc, relevant
to the problem
The Regent Tutorial College is the well known brand name from the twenty years among
the different universities which deals with the best education institutions.
What will be the successful outcome for the client by the end of the project.
The significant outcome of the new digital campaign is to increase the new brand
awareness in the competitive market.
Concerns/limitations raised by the client (e.g. costs, client availability)
For the Client that is Regent Tutorial College it is important that this campaign meet the
decided amount of budget and must be completed on the specific time period.
Concerns raised by the consulting team
The main matter of concern with respect to the consulting team is Budget and the Limited
Time.
What actions were agreed and what are the deadlines for these?
To prepare a full report for the project due to problems related to the brand awareness the
set deadline is for the competition of the work is within 3 months.
Next meeting with client will be on 15 March 2021

Project plan
The plan for this project has been divided in two stages:
1. First stage has included the following actions, which has been carried out by the team
members as explained below:
Date Name Action
27 February 2021 Iolanda Stratulat
Ionel Stratulat
Constantin Stratulat
Oana Gatini
Gavrila Gatini
To take down the problem
statement and manage the
team meetings.
09 March 2021 Iolanda Stratulat
Ionel Stratulat
Constantin Stratulat
Oana Gatini
Gavrila Gatini
To determine the target
market and the Client`s terms
and their concerns, with
related to the campaign.
15 March 2021 Iolanda Stratulat
Ionel Stratulat
Constantin Stratulat
Oana Gatini
Gavrila Gatini
To determine the objective of
the campaign.
20 March 2021 Iolanda Stratulat Design the poster for the

Ionel Stratulat
Constantin Stratulat
Oana Gatini
Gavrila Gatini
campaign and the message
which will be delivered in
that campaign.
24 March 2021 Iolanda Stratulat
Ionel Stratulat
Constantin Stratulat
Oana Gatini
Gavrila Gatini
Determine the off-line and
the on-line channels for the
marketing plan, with the help
of the RACE model.
27 March 2021 Iolanda Stratulat
Ionel Stratulat
Constantin Stratulat
Oana Gatini
Gavrila Gatini
To take down the plan of
action and the membership
agreement for the portfolio.
Project Brief:

The project is being discussed about the different strategies which are used by the Regent
Tutorial College in order to make a good brand image in the competitive market with the help of
the digital campaign.
Partnership agreement
Team name: Champions Group
Partners: Iolanda Stratulat,Ionel Stratulat,Constantin Stratulat,Oana Gatini,Gavrila Gatini
This is an agreement between The Regent Tutorial College for the project of new digital
marking campaign in order to promote the new brand. The project must be completed with the
30 April 2021. In this tenure everyone is expected to attend the meetings which are arranged by
their consent. The decisions must be taken under the consideration of views from all team
members.
All decisions will be taken after discussing with all team members and should be
addressed according to their importance.
On all meetings any issue will be discussed between the team members and will be taken
future actions needed.