This report examines the PESTLE analysis of the Cadbury Company, a British multinational confectionery company, and its external factors affecting business conduct. The analysis covers political, economic, social, technological, legal, and environmental factors. It highlights the impact of trade relations, inflation, customer preferences, technology, legal regulations, and eco-friendly strategies on the company's operations. The report concludes that understanding and addressing these external factors are crucial for the company's sustainability and success in a competitive market.